Understanding attitudes toward and behaviors in response to product placement
F De Gregorio, Y Sung - Journal of Advertising, 2010 - Taylor & Francis
Product placement attitudes have largely been assessed using college students or relatively
small samples. In addition, no systematic framework has been used to investigate the …
small samples. In addition, no systematic framework has been used to investigate the …
Monitoring the manufacturing and quality of medicines: a fundamental task of pharmacovigilance
…, E Prokofyeva, F De Gregorio… - … Advances in Drug …, 2021 - journals.sagepub.com
The collection and assessment of individual case safety reports (ICSRs) is important to
detect unknown adverse drug reactions particularly in the first decade after approval of new …
detect unknown adverse drug reactions particularly in the first decade after approval of new …
Spatial resolution of PIV for the measurement of turbulence
Recent technological advancements have made the use of particle image velocimetry (PIV)
more widespread for studying turbulent flows over a wide range of scales. Although PIV …
more widespread for studying turbulent flows over a wide range of scales. Although PIV …
[HTML][HTML] A novel treatment of cystic fibrosis acting on-target: cysteamine plus epigallocatechin gallate for the autophagy-dependent rescue of class II-mutated CFTR
…, F De Gregorio, S Esposito, D De Stefano… - Cell Death & …, 2016 - nature.com
We previously reported that the combination of two safe proteostasis regulators, cysteamine
and epigallocatechin gallate (EGCG), can be used to improve deficient expression of the …
and epigallocatechin gallate (EGCG), can be used to improve deficient expression of the …
Non-student consumer attitudes towards product placement: Implications for public policy and advertisers
… Federico de Gregorio is an assistant professor in the department of marketing at the university
of akron. His research interests are in the areas of product placement, implicit processing …
of akron. His research interests are in the areas of product placement, implicit processing …
Prediction of movies box office performance using social media
In this study, we apply data mining tools to generate interesting patterns for predicting box
office performance of movies using data collected from multiple social media and web sources …
office performance of movies using data collected from multiple social media and web sources …
[HTML][HTML] Cysteamine re-establishes the clearance of Pseudomonas aeruginosa by macrophages bearing the cystic fibrosis-relevant F508del-CFTR mutation
…, F Rossin, M d'Eletto, A Tosco, F De Gregorio… - Cell death & …, 2018 - nature.com
Cystic fibrosis (CF), the most common lethal monogenic disease in Caucasians, is characterized
by recurrent bacterial infections and colonization, mainly by Pseudomonas aeruginosa, …
by recurrent bacterial infections and colonization, mainly by Pseudomonas aeruginosa, …
Arterial occlusive events in chronic myeloid leukemia patients treated with ponatinib in the real‐life practice are predicted by the Systematic Coronary Risk Evaluation …
…, F De Gregorio, D Cattaneo, F Albano… - Hematological …, 2019 - Wiley Online Library
Arterial occlusive events (AOEs) represent emerging complications in chronic myeloid leukemia
(CML) patients treated with ponatinib. We identified 85 consecutive CML adult patients …
(CML) patients treated with ponatinib. We identified 85 consecutive CML adult patients …
New brand worlds: College student consumer attitudes toward brand placement in films, television shows, songs, and video games
Y Sung, F De Gregorio - Journal of Promotion Management, 2008 - Taylor & Francis
… DeLorme , DE Consumers' experiences and interpretations of brands in pop culture contexts
. Proceedings of the 1998 Conference of the American Academy of Advertising . Edited by: …
. Proceedings of the 1998 Conference of the American Academy of Advertising . Edited by: …
A consumer socialization approach to understanding advertising avoidance on social media
S Chinchanachokchai, F de Gregorio - Journal of Business Research, 2020 - Elsevier
The past five years have seen a rapid growth of advertising on social media platforms (SMPs).
The current study adopts the consumer socialization framework to investigate predictors of …
The current study adopts the consumer socialization framework to investigate predictors of …