… Etienne Bressoud can be contacted at: etienne.bressoud@bva.fr … Bressoud is thus inspired
to compare the shopping experience in a virtual store with that gained in a more conventional …

A product placement can be characterized by its prominence and its plot connection. This
research scrutinizes the interaction between these two elements in the context of the consumer …

Since traditional media have become saturated, the technique of product placement has
been attracting growing interest. This research explores new insights concerning viewers' …

The relative impact of placement and audience characteristics on product placement recall
is assessed with survey data from 3,532 individuals who viewed a DVD movie rental the …

This project provides insights into how multitasking impacts consumer decision-making. The
effect of multitasking on shopping task performance is investigated across three studies. …

While adding to the academic knowledge about product placement, this exploratory research
comforts the advertisers in their communication choice for the technique. It focuses on the …

This research incorporates into a single model characteristics of product placements in films
and characteristics of the consumers and their viewing environment to assess the …

While adding to the academic knowledge about product placement, this exploratory research
comforts the advertisers in their communication choice for the technique. It focuses on the …

Several studies have shown the potential of product placement use. Since traditional media
have become saturated, this communication technique benefits from growing interest. …

Les recherches en psychologie étudient le lien entre l'attitude et le comportement. Parallèlement,
les chercheurs en marketing s'intéressent à cette même relation dans un contexte d'…