Despite widespread pro-green attitudes, consumers frequently purchase non-green alternatives.
One possible explanation for this value–action gap is the tradeoffs that green products …

The customer or user's role in the new product development process is limited or nonexistent
in many high technology firms, despite evidence that suggests customers are frequently an …

Purpose – The purpose of this paper is to develop a comprehensive model of high‐level
sponsorship effects that works well in both sports and cultural sponsorship contexts. Design/…

Understanding the earthquake rupture process is central to our understanding of fault systems
and earthquake hazards. Multiple hypotheses concerning the nature of fault rupture have …

The fit between a sponsor and object (ie, sponsored organization, cause, event, or individual)
has been shown to be an important construct in predicting sponsorship effects, but little …

Since sponsoring is an increasingly important marketing communication medium, it is
important for managers to know whether their sponsorships are giving a good financial return …

In this article, brand evaluations based on mere exposure to a brand name are compared to
evaluations built on varying levels of cognitively processed brand information in a setting …

The rationale behind sponsoring is as varied as the definitions of sponsorship itself. A
logical approach to sponsorship decision making would dictate that firms should have clear …

Global resource use and related emissions continue to rise despite decades of public and
private sector marketing efforts to encourage more sustainable consumption. One question …

Surveys generally find the most common consumer rationale for adopting organic foods is a
positive belief regarding personal health benefits. The current research examines the …