User profiles for Eric Haley
 | Eric HaleyUniversity of Tennessee Verified email at utk.edu Cited by 2377 |
Exploring the construct of organization as source: Consumers' understandings of organizational sponsorship of advocacy advertising
E Haley - Journal of advertising, 1996 - Taylor & Francis
Advocacy advertising is now a mainstay of corporate advertising strategy. Though much
research has been done on source credibility in general and single persona sponsor credibility, …
research has been done on source credibility in general and single persona sponsor credibility, …
Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
The study reported here examines knowledge derived from past work on involvement in
product advertising and explores whether consumer involvement works the same way when …
product advertising and explores whether consumer involvement works the same way when …
How French advertising professionals develop creative strategy
Content analyses of French advertisements have shown French advertising to be markedly
different from American advertising. A qualitative study of French advertising through in-…
different from American advertising. A qualitative study of French advertising through in-…
Product placement in social games: Consumer experiences in China
A phenomenological study reveals the meanings of product placement in social games on
social network sites (SNSs) among Chinese urban, white-collar professional users through an …
social network sites (SNSs) among Chinese urban, white-collar professional users through an …
[BOOK][B] Using qualitative research in advertising: Strategies, techniques, and applications
MA Morrison, E Haley, KB Sheehan, RE Taylor - 2011 - books.google.com
This Second Edition remains the only book to discuss both theory and application of qualitative
research techniques to inspire great advertising and build strong brands. Using a step-by-…
research techniques to inspire great advertising and build strong brands. Using a step-by-…
The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
Through an experimental design, this study examines the mediating role of attitude towards
values advocacy advertising sponsored by Miller and McDonald’s. Adopting hierarchy-of …
values advocacy advertising sponsored by Miller and McDonald’s. Adopting hierarchy-of …
A fresh start for stigmatized groups: The effect of cultural identity mindset framing in brand advertising
The idea that individuals can create a new beginning, known as the fresh start mindset, is
deeply embedded in American culture. This mindset represents an accessible, shared …
deeply embedded in American culture. This mindset represents an accessible, shared …
Account planners' views on how their work is and should be evaluated
MA Morrison, E Haley - Journal of advertising, 2003 - Taylor & Francis
Account planning in the United States is now part of the mainstream agency landscape. The
planning field has evolved from the original British conceptualization of the 1960s and 1970s…
planning field has evolved from the original British conceptualization of the 1960s and 1970s…
Remembering the FCB grid: Thinking, feeling, and involvement in the age of social media
The Foote, Cone, and Belding (FCB) grid was developed to help advertising practitioners
think strategically and situationally about the way consumers make purchase decisions. It was …
think strategically and situationally about the way consumers make purchase decisions. It was …
The interplay between advertising disclosures and financial knowledge in mutual fund investment decisions
T Lee, TW Yun, E Haley - Journal of Consumer Affairs, 2012 - Wiley Online Library
This study examines the relationship between financial disclosures and investors' financial
knowledge on investor decision making within the context of mutual fund advertising. …
knowledge on investor decision making within the context of mutual fund advertising. …