Purpose Mobile social media (MSM), an interaction, exchange of information and creation
of user-generated content, mediated by mobile devices, is becoming the locomotive that …

… Elvira Bolat Dr Elvira Bolat is a senior lecturer in marketing at the Faculty of Management,
Bournemouth University. Her teaching covers courses on both undergraduate and …

The democratisation made possible by social media presents leadership studies with an
opportunity to re-evaluate the often-neglected role of power in leader–follower dynamics. …

In the current age of emerging technologies and big data, transparency has become an
important issue for technology users and online consumers. However, there is a lack of …

… This was also highlighted by Bolat (2019) in her review of challenges faced by media SMEs
in Nigeria. As confirmed by Madichie et al. (2019), within Nollywood cases it was also clear that …

Online gambling, as opposed to land-based gambling and other mediums of problematic and
addictive behaviours such as alcohol and tobacco, offers unprecedented opportunities for …

Branding is a well-researched notion in the business-to-customer (B2C) environment but a
concept which is unexplored in the business-to-business (B2B) context. Conceptually, similar …

The number of people following and the number of likes and comments is currency in the
social media world. It enables influencers to build a reputation and stand out from all of us who …

… Elvira Bolat I dedicate this project to my family, husband (Mahmut Bolat), my incredible and
everyday inspiring daughter (Elisa Bolat), and my mother (Ramilya Byanova), who believe in …

Social technology, in particular, social media has increasingly become part of individual's life.
People rely on social media interaction to relate with other people and satisfy their leisure …