Engagement in media by consumers has emerged as an important area of interest for media
providers, advertising agencies, and advertisers. This article empirically investigates a set …

Industrial buyer-seller relationships are frequently characterized by the fact that the seller
and/or the buyer have to dedicate specific up-front investments to the relationship. Marketing …

The steep rise in the consumption of media and advertising content on an ever-expanding
base of mobile devices has prompted a significant surge in both research and advertising …

Cigarette smoking is a major source of mortality and medical costs in the United States.
More graphic and salient warning labels on cigarette packs as used in Canada may help to …

A review of the history and evolution of the Centre for Continuing Education and Extension
Services and the various programmes it has developed to support the work of the College of …

Introduction Health numeracy helps individuals understand risk information, but limited data
exist concerning numeracy’s role in reactions to varying types of health warning labels (…

The goal of this chapter is to examine factors pivotal to understanding public reaction to a
terrorist strike.To this end a survey addressing perceptions of different types of events is …

This Issue is brought to you for free and open access by the French Program at Digital
Commons@ DePaul. It has been accepted for inclusion in Mille-Feuille Magazine Littéraire by an …

Background Experimental research on pictorial warning labels for cigarettes has primarily
examined immediate intentions to quit. Purpose Here, we present the results of a clinical trial …

Introduction: Research conducted by the US Food and Drug Administration to select graphic
warning labels for cigarette packs has been challenged as inadequate for demonstrating …