The science of fake news
The rise of fake news highlights the erosion of long-standing institutional bulwarks against
misinformation in the internet age. Concern over the problem is global. However, much …
misinformation in the internet age. Concern over the problem is global. However, much …
The effects of progressive levels of interactivity and vividness in web marketing sites
JR Coyle, E Thorson - Journal of advertising, 2001 - Taylor & Francis
This experiment examines interactivity and vividness in commercial web sites. We expected
increased levels of interactivity and vividness would lead to more positive attitudes toward …
increased levels of interactivity and vividness would lead to more positive attitudes toward …
The interactive advertising model: How users perceive and process online ads
The authors provide an integrative processing model of Internet advertising, which incorporates
the functional and structural schools of thought. The model begins with the functional …
the functional and structural schools of thought. The model begins with the functional …
Belief echoes: The persistent effects of corrected misinformation
E Thorson - Political Communication, 2016 - Taylor & Francis
Across three separate experiments, I find that exposure to negative political information
continues to shape attitudes even after the information has been effectively discredited. I call …
continues to shape attitudes even after the information has been effectively discredited. I call …
Watching television: Experiments on the viewing process
This article summarizes results from a series of psychological experiments about how people
process information from television. Results are discussed in relation to six issues: (1) size …
process information from television. Results are discussed in relation to six issues: (1) size …
How do social media feed algorithms affect attitudes and behavior in an election campaign?
We investigated the effects of Facebook’s and Instagram’s feed algorithms during the 2020
US election. We assigned a sample of consenting users to reverse-chronologically-ordered …
US election. We assigned a sample of consenting users to reverse-chronologically-ordered …
Perceived persuasive effects of product commercials and public service announcements: Third-person effects in new domains
AC Gunther, E Thorson - Communication research, 1992 - journals.sagepub.com
A recent but robust phenomenon described in communication literature has been the third-person
effect—the finding that in response to mass media messages, such as news stories …
effect—the finding that in response to mass media messages, such as news stories …
Television and web advertising synergies
Synergy is a concept that many communication professionals believe in, but demonstrating
synergy effects in the laboratory or field settings to identify how synergy operates has proved …
synergy effects in the laboratory or field settings to identify how synergy operates has proved …
[HTML][HTML] Like-minded sources on Facebook are prevalent but not polarizing
Many critics raise concerns about the prevalence of ‘echo chambers’ on social media and
their potential role in increasing political polarization. However, the lack of available data and …
their potential role in increasing political polarization. However, the lack of available data and …
The impact of celebrity–product incongruence on the effectiveness of product endorsement
The present study examines how different degrees of celebrity–product incongruence influence
the persuasiveness of celebrity endorsement. Schema-congruity framework provides the …
the persuasiveness of celebrity endorsement. Schema-congruity framework provides the …