This article presents a typology of the different ways in which consumers resist advertising,
and the tactics that can be used to counter or avoid such resistance. It brings together …

This literature review presents a quantitative synthesis of 57 studies on product placement
and shows which factors are most effective. It shows that placement characteristics, such as …

… observation that information from commercial sources (eg, advertising) is viewed as less
trustworthy than information from non-commercial sources (eg, other consumers—Batinic and …

… unlike other general and explicitly brand-related social media motivation studies that find
entertainment to drive consuming (eg Goldsmith & Horowitz 2006; Kaye 2007), we differentiate …

… 398), such as reading privacy policies and installing technological software (eg, firewalls,
spam guards). Prior research on the approach type of coping behaviours has resulted in an …

The effects of context-induced psychological responses have primarily been studied in
experimental television settings. Contrary to previous research, this study examines the effects of …

A survey as well as an experiment was conducted to study the effects of television brand
placement on brand image. The studies showed that the integration of a brand into the editorial …

… Information addressing both eyes and ears (ie, audiovisual) could be easier to process
than information addressing a single mode (eg, written). Literature on processing fluency …

Brands often seek endorsements by consumers on social media (eg, likes on Facebook).
But is this marketing strategy feasible for all brands? To answer this question, this research …

In the early 1990s various studies showed the importance of advertising likeability for advertising
effectiveness. Has the role of advertising likeability changed since then? We analyzed …