The morphological approach for unconscious consumer motivation research

D Ziems - Journal of Advertising Research, 2004 - cambridge.org
Morphological psychology leverages the theory of Gestalt to understand the underlying
fundamental, and often unconscious, motivating forces behind brand and product decisions. The …

Dirk Ziems/Uwe Krakau

A für das Retail Business… - Retail Business in …, 2004 - books.google.com
Noch nie sind Verbraucher mit so vielen Konsumangeboten konfrontiert worden wie heute.
Ob Güter des täglichen Bedarfs oder anspruchsvoller Konsum-der Kunde kann zwischen …

Markenmythen—Die neue Bedeutung für die Markenführung

D Ziems - Die neue Macht des Marketing, 2008 - Springer
1974; Bolz, 2002). In der marktpsychologischen Forschung kann man immer wieder feststellen,
dass Marken Vorbilder für den Konsumalltag sind. Der Alltag hält in seinen unterschied-…

Kaufverhalten ist Revierverhalten: Die Kaufreviere des Verbrauchers als Basis für erfolgreiches Retail Business

D Ziems, U Krakau - Retail Business in Deutschland: Perspektiven …, 2008 - Springer
Noch nie sind Verbraucher mit so vielen Konsumangeboten konfrontiert worden wie heute.
Ob Güter des täglichen Bedarfs oder anspruchsvoller Konsum – der Kunde kann zwischen …

Copy number alterations with prognostic potential in clear cell renal cell carcinoma

M Maruschke, D Koczan, B Ziems… - Urologia …, 2018 - karger.com
Objectives: To detect chromosomal aberrations in a genome-wide manner with potential
value for prognosis in groups of patients with different histopathological grading in clear cell …

On a fully adaptive SQP method for PDAE-constrained optimal control problems with control and state constraints

S Bott, D Clever, J Lang, S Ulbrich, JC Ziems… - Trends in PDE …, 2014 - Springer
We present an adaptive multilevel optimization approach which is suitable to solve complex
real-world optimal control problems for time-dependent nonlinear partial differential …

The moral integrity corpus: A benchmark for ethical dialogue systems

C Ziems, JA Yu, YC Wang, A Halevy… - arXiv preprint arXiv …, 2022 - arxiv.org
Conversational agents have come increasingly closer to human competence in open-domain
dialogue settings; however, such models can reflect insensitive, hurtful, or entirely …

Latent hatred: A benchmark for understanding implicit hate speech

M ElSherief, C Ziems, D Muchlinski, V Anupindi… - arXiv preprint arXiv …, 2021 - arxiv.org
Hate speech has grown significantly on social media, causing serious consequences for
victims of all demographics. Despite much attention being paid to characterize and detect …

VALUE: Understanding dialect disparity in NLU

C Ziems, J Chen, C Harris, J Anderson… - arXiv preprint arXiv …, 2022 - arxiv.org
English Natural Language Understanding (NLU) systems have achieved great performances
and even outperformed humans on benchmarks like GLUE and SuperGLUE. However, …

miRNA expression profiles determined in maternal sera of patients with HELLP syndrome

…, DU Richter, M Dieterich, B Ziems… - Hypertension in …, 2014 - Taylor & Francis
Objective: Syndrome of hemolysis, elevated liver enzymes and low platelets (HELLP)
represents a distinct subgroup of severe preeclampsia. The aim of our study was to identify …