The morphological approach for unconscious consumer motivation research
D Ziems - Journal of Advertising Research, 2004 - cambridge.org
Morphological psychology leverages the theory of Gestalt to understand the underlying
fundamental, and often unconscious, motivating forces behind brand and product decisions. The …
fundamental, and often unconscious, motivating forces behind brand and product decisions. The …
Dirk Ziems/Uwe Krakau
A für das Retail Business… - Retail Business in …, 2004 - books.google.com
Noch nie sind Verbraucher mit so vielen Konsumangeboten konfrontiert worden wie heute.
Ob Güter des täglichen Bedarfs oder anspruchsvoller Konsum-der Kunde kann zwischen …
Ob Güter des täglichen Bedarfs oder anspruchsvoller Konsum-der Kunde kann zwischen …
Markenmythen—Die neue Bedeutung für die Markenführung
D Ziems - Die neue Macht des Marketing, 2008 - Springer
1974; Bolz, 2002). In der marktpsychologischen Forschung kann man immer wieder feststellen,
dass Marken Vorbilder für den Konsumalltag sind. Der Alltag hält in seinen unterschied-…
dass Marken Vorbilder für den Konsumalltag sind. Der Alltag hält in seinen unterschied-…
Kaufverhalten ist Revierverhalten: Die Kaufreviere des Verbrauchers als Basis für erfolgreiches Retail Business
D Ziems, U Krakau - Retail Business in Deutschland: Perspektiven …, 2008 - Springer
Noch nie sind Verbraucher mit so vielen Konsumangeboten konfrontiert worden wie heute.
Ob Güter des täglichen Bedarfs oder anspruchsvoller Konsum – der Kunde kann zwischen …
Ob Güter des täglichen Bedarfs oder anspruchsvoller Konsum – der Kunde kann zwischen …
Copy number alterations with prognostic potential in clear cell renal cell carcinoma
M Maruschke, D Koczan, B Ziems… - Urologia …, 2018 - karger.com
Objectives: To detect chromosomal aberrations in a genome-wide manner with potential
value for prognosis in groups of patients with different histopathological grading in clear cell …
value for prognosis in groups of patients with different histopathological grading in clear cell …
On a fully adaptive SQP method for PDAE-constrained optimal control problems with control and state constraints
We present an adaptive multilevel optimization approach which is suitable to solve complex
real-world optimal control problems for time-dependent nonlinear partial differential …
real-world optimal control problems for time-dependent nonlinear partial differential …
The moral integrity corpus: A benchmark for ethical dialogue systems
Conversational agents have come increasingly closer to human competence in open-domain
dialogue settings; however, such models can reflect insensitive, hurtful, or entirely …
dialogue settings; however, such models can reflect insensitive, hurtful, or entirely …
Latent hatred: A benchmark for understanding implicit hate speech
Hate speech has grown significantly on social media, causing serious consequences for
victims of all demographics. Despite much attention being paid to characterize and detect …
victims of all demographics. Despite much attention being paid to characterize and detect …
VALUE: Understanding dialect disparity in NLU
English Natural Language Understanding (NLU) systems have achieved great performances
and even outperformed humans on benchmarks like GLUE and SuperGLUE. However, …
and even outperformed humans on benchmarks like GLUE and SuperGLUE. However, …
miRNA expression profiles determined in maternal sera of patients with HELLP syndrome
…, DU Richter, M Dieterich, B Ziems… - Hypertension in …, 2014 - Taylor & Francis
Objective: Syndrome of hemolysis, elevated liver enzymes and low platelets (HELLP)
represents a distinct subgroup of severe preeclampsia. The aim of our study was to identify …
represents a distinct subgroup of severe preeclampsia. The aim of our study was to identify …