… Dirk Smeesters is associate professor of marketing at the Rotterdam School of
Management, Erasmus University, PO Box 1738, 3000 DR Rotterdam, the Netherlands (DSmeesters@rsm…

This research examines the conditions under which consumers experience an increased
preference for nostalgic products, such as previously popular movies, television programs, …

… This research was conducted while Dirk Smeesters was a doctoral student at the Katholieke
Universiteit Leuven. This research was also presented at the Third European Social …

This research demonstrates that exposure to death-related stimuli can increase consumers'
amounts of purchasing and consumption. We demonstrate that consumers who have been …

In the last several years, marketers have started to use “nonidealized” models in advertisements
(ie, “Dove's Campaign for Real Beauty”). Little is known, however, about the effects of “…

This paper examines whether color can modify the way that primed constructs affect behavior.
Specifically, we tested the hypothesis that, compared to the color white, blue is more likely …

We examine several factors that determine whether exposure to thin (or heavy) media
images positively or negatively affects consumers' appearance self-esteem. We find that the …

This research examines how death-related media contexts affect consumers’ preferences
for domestic and foreign brands. Four lab and field studies demonstrate that death-related …

When consumers are reminded of money, do they conform, shrug off, or react against others’
attempts to influence them? Prior research on reminders of money suggests that either of …

For more than a decade, researchers have convincingly shown that people's social
behavior can be affected by primed constructs without people having any awareness of their …