How to implement informational and emotional appeals in print advertisements: A framework for choosing ad appeals based on advertisers' objectives and targeted …
T Teichert, D Hardeck, Y Liu… - Journal of …, 2018 - journalofadvertisingresearch.com
Advertising nudges consumers along several steps to purchase, and each step necessitates
that advertisers set different objectives and message strategy. This study offers a framework …
that advertisers set different objectives and message strategy. This study offers a framework …
Effectiveness of pull-based print advertising with QR codes: Role of consumer involvement and advertisement appeal
R Trivedi, T Teichert, D Hardeck - European Journal of Marketing, 2020 - emerald.com
Purpose Despite quick response (QR) codes’ prominence, little is known about their
embedding in pull-based communications. This study aims to measure QR code effects in print …
embedding in pull-based communications. This study aims to measure QR code effects in print …
Real effects of public country-by-country reporting and the firm structure of European banks
E Eberhartinger, R Speitmann, C Sureth-Sloane - 2020 - econstor.eu
European regulation mandates public country-by-country reporting for banks and is expected
to increase costs of tax haven activities. We hand-collect data from IFRS consolidation …
to increase costs of tax haven activities. We hand-collect data from IFRS consolidation …
First the stick, then the carrot? A cross-country evaluation of the OECD's initiative against harmful tax competition
M Grottke, M Kittl - 2016 - econstor.eu
In 1998 the OECD launched one of the most comprehensive initiatives ever to combat harmful
tax competition. The following paper analyzes how companies' investment activities in tax …
tax competition. The following paper analyzes how companies' investment activities in tax …
Multinational Ownership Structures and Anti Tax Avoidance Legislation
D von Hagen, A Prettl - Available at SSRN 3070357, 2018 - papers.ssrn.com
This study investigates if controlled foreign corporation (CFC) rules influence cross-border
merger and acquisition (M&A) activity on a global scale. CFC rules are one main anti-tax …
merger and acquisition (M&A) activity on a global scale. CFC rules are one main anti-tax …
The relationship between corporate social responsibility and international tax avoidance
T Bender, D Broekhuijsen - LEIDEN UNIVERSITY–LEIDEN LAW …, 2015 - papers.ssrn.com
This paper aims to illustrate Corporate Social Responsibility (CSR) dilemmas that multinationals
face when taking international tax planning decisions. The paper, written as a chapter in …
face when taking international tax planning decisions. The paper, written as a chapter in …
[HTML][HTML] Challenges and Development Perspectives of the Tax System
R Niemann, U Schreiber - Schmalenbachs Zeitschrift für …, 2020 - Springer
We analyze the development perspectives of Germany’s and Austria’s tax systems, considering
the massive economic and societal challenges of digitalization, economic inequality and …
the massive economic and societal challenges of digitalization, economic inequality and …
[PDF][PDF] Slow and Disconnected? The Historiography of 17th–18th Century Glass in Estonia and the Prospects of Interdisciplinary Research Based on a Case Study of …
M Reppo - Baltic Journal of Art History, 2019 - ojs.utlib.ee
… Feldman’s original work was rediscovered in 2008 and Dirk-Gerd Erpenbeck was the first
to look into the data. In 2015, he published his study on 18th century glassmakers and …
to look into the data. In 2015, he published his study on 18th century glassmakers and …
[BOOK][B] Take Command, Captain Farragut!
P Roop, C Roop - 2015 - books.google.com
… As I sharpen my quill this morning I am reminded of my first knife, the midshipman’s dirk
Captain Porter presented to me. How I envied him his long, strong sword. A dirk is a puny …
Captain Porter presented to me. How I envied him his long, strong sword. A dirk is a puny …
Press Coverage of Tax Reforms and Interest Groups
A Weinrich - 2023 - papers.ssrn.com
This study investigates whether interest groups influence the textual sentiment of press coverage
of tax reforms. 2SLS-and OLS-estimates as well as the application of a modified control …
of tax reforms. 2SLS-and OLS-estimates as well as the application of a modified control …