Purpose – The aim of the research reported in this paper was to identify for which types of
products and services consumers find the advertising to lack credibility and in which media …

Despite the popularity of sponsorship, there remains a paucity of research attention. This is
especially the case when considering the product relevance issue (the fit between the …

One of the key debates in the sponsorship literature has been the importance of congruence
between a sponsor and the event being sponsored. Functional sponsorship congruence …

We describe a system that allows a distributed group of users to simultaneously teleoperate
an industrial robot arm via the Internet. A Java applet at each client streams mouse motion …

A premium is a free gift offered to consumers when they purchase a product, and marketers
in many product categories are using them as a sales promotional tool. That consumers …

NEWLY FERTILIZED SALMON EGGS must be transported rapidly and with considerable
care if mortality from shock is to be minimized. Where the journey is long or arduous, the …

The performances of newly-established gravel incubation systems designed to use unfiltered
water for production of unfed salmon fry were evaluated at Netarts Bay, Oregon, and at …

Criteria for the design and construction of a prototype streamside incubator for Pacific salmon
(Oncorhynchus) eggs and alevins are described. Operation of the prototype and methods …

Purpose The aim of the research reported in this paper was to identify for which types of
products and services consumers find the advertising to lack credibility and in which media this …

Millions of dollars have been dedicated to the restoration of freshwater habitat since the listing
of many populations of salmon in the Pacific Northwest in the 1990s. Little is known about …