The present study empirically investigates the motives behind users’ attitude formation,
behavioural intention, and word of mouth towards electric vehicles. An online survey was …

Purpose – The purpose of this paper is to identify the motives that enforce consumers to find
out the major determinants that frame healthscape in private healthcare service that leads to …

Purpose The purpose of this paper is to examine the potential influence of the mobile
banking (M banking) servicescape on customer attitude and engagement. The stimulus-organism-…

Purpose – This paper aims to provide empirical evidence of relationship between perceived
service innovativeness, image-congruence, satisfaction and behavioral outcomes at the …

Purpose This study aims to explore the motivators of mothers’ experience on their engagement
behavior in the case of baby care toiletries. Additionally, the role of Brand trust and …

This article aims to identify various credit card selection factors in the context of an Asian
emerging economy – India. Considering the recent emergence of the three-tier banking system …

Purpose Increased global air travel and competition in the airline industry entail better service
delivery and failure management. This study examines how airline type, failure criticality …

This article proposes a satisfaction-based segmentation built upon Kano et al's (1984)
taxonomy of product requirements, which is based in an engineering context. The proposed …

Purpose – The purpose of this paper is twofold. First, develop and test a conceptual model
to understand the relationship between customers’ servicescape perceptions, self-image …

Rising incomes and changing customer preferences have translated into a booming US $1
trillion emerging retail market in India. To sustain its high growth rates, global retail giant Wal-…