In a constantly changing and increasingly globalized world, religion still plays a significant
role in influencing social and consumer behavior. This study will analyze what influence …

Designing and Managing a Research Project: A Business Student’s Guide is a practical,
step-by-step guide that shows business students how to successfully conduct a research project…

Purpose – The purpose of this paper is to determine attitudes towards the advertising of
certain controversial products/services and reasons for being offensive across four different …

As society becomes more complex, as we become more aware of the harmful effects of some
products and as agencies try to become more creative to “cut through the clutter” to gain …

Purpose – The purpose of this study is to examine the concept of consumer power, in particular
the power or bloggers in the online environment and how this might be applied to the …

Given the unmistakable trend toward a more integrated global economy and the tremendous
impact of consumer vanity on demand for countless goods and services, there exists a …

The advertising of controversial products/services and the use of controversial images to "cut
through the clutter" in the marketplace appears to be increasing around the world. However…

The corporate annual report has become more than a mandatory financial report for public
companies, with many companies also using it as an important marketing tool. As corporate …

Considers the environmental differences that may need to be considered when marketers
enter into a new country such as media restrictions. Cultural and legal factors. Observes a …

A number of advertisers have used the strategy of controversial images (fear, sexual), or
promoted their controversial product (alcohol, underwear), in a way to get the audiences' …