Empowering online advertisements by empowering viewers with the right to choose: the relative effectiveness of skippable video advertisements on YouTube
…, M Kellar, D Zigmond - Journal of …, 2012 - journalofadvertisingresearch.com
In 2010, YouTube introduced TrueView in-stream advertising—online video advertisements
that allowed the user to skip directly to the desired video content after five seconds of viewing…
that allowed the user to skip directly to the desired video content after five seconds of viewing…
Assessing a new advertising effect: Measurement of the impact of television commercials on internet search queries
D Zigmond, H Stipp - Journal of Advertising …, 2010 - journalofadvertisingresearch.com
Most Americans today use both television and the Internet on a daily basis, and studies have
shown that many are frequently online or in proximity of a computer while they are watching …
shown that many are frequently online or in proximity of a computer while they are watching …
[PDF][PDF] Google disease trends: an update
…, R Romano, T Zhang, G Hecht, D Zigmond… - Nature, 2013 - research.google.com
Background Our goal for the project is to produce a system that is accurate, finegrained, and
timely. The primary measures of forecast accuracy are for season start and peak; the …
timely. The primary measures of forecast accuracy are for season start and peak; the …
Google's auction for tv ads
…, M Seltzer, D Tom, H Varian, D Zigmond - … Colloquium on Automata …, 2009 - Springer
… Noam Nisan1,4, Jason Bayer2, Deepak Chandra2, Tal Franji1, Robert Gardner3, Yossi
Matias1, Neil Rhodes3, Misha Seltzer1, Danny Tom2, Hal Varian2, and Dan Zigmond2 …
Matias1, Neil Rhodes3, Misha Seltzer1, Danny Tom2, Hal Varian2, and Dan Zigmond2 …
A minimal model for household effects in epidemics
Shelter-in-place and other confinement strategies implemented in the current COVID-19
pandemic have created stratified patterns of contacts between people: close contacts within …
pandemic have created stratified patterns of contacts between people: close contacts within …
Measuring advertising quality on television: deriving meaningful metrics from audience retention data
D Zigmond, S Dorai-Raj… - Journal of …, 2009 - journalofadvertisingresearch.com
This article introduces a measure of television ad quality based on audience retention using
logistic regression techniques to normalize such scores against expected audience behavior…
logistic regression techniques to normalize such scores against expected audience behavior…
[PDF][PDF] When viewers control the schedule: Measuring the impact of digital video recording on TV viewership
D Zigmond, Y Interian, S Lanning… - Key Issues Forums at …, 2009 - researchgate.net
Google and DISH Network have been accumulating anonymous second-by-second records
of live tuning behavior for millions of set-top boxes, covering millions of US households, for …
of live tuning behavior for millions of set-top boxes, covering millions of US households, for …
[HTML][HTML] Guidelines for new URL Schemes
L Masinter, H Alvestrand, D Zigmond, R Petke - 1999 - rfc-editor.org
… Zigmond … Dan Zigmond …
Ad quality on TV: predicting television audience retention
…, PJ Opalinski, Kaustuv, D Zigmond - Proceedings of the …, 2009 - dl.acm.org
This paper explores the impact of television advertisements on audience retention using data
collected from television set-top boxes (STBs). In particular, we discuss how the accuracy …
collected from television set-top boxes (STBs). In particular, we discuss how the accuracy …
A minimal model for household-based testing and tracing in epidemics
In a previous work (Huber et al. 2020 Phys. Biol. 17 065010), we discussed virus transmission
dynamics modified by a uniform clustering of contacts in the population: close contacts …
dynamics modified by a uniform clustering of contacts in the population: close contacts …