… Daniele Scarpi is associate professor of marketing at the Department of Management at
the University of Bologna, Italy. His current research interests are in consumer behavior, …

… to disclose their behavioral and biometric information when they perceive that the personalization
benefit they receive in exchange is worth the risk of losing their personal data (D. Kim …

Over the years biomedical research has been constantly oriented towards the development
of new therapeutics based on bioactive peptides and their analogues. In particular, the …

Purpose – The purpose of this paper is to analyse the relation between hedonic/utilitarian
shopping behaviour and a number of key variables, such as store loyalty, perceived value, …

Consumers can shop both online and offline, either for fun or for needs. We investigate the
consequences of shopping for fun or for need on word-of-mouth (WOM), intentional loyalty, …

Bioplastics represent an innovation for replacing materials obtained from fossil fuels and could
provide significant benefits to the environment. A new generation of bioplastic from urban …

… Compared with Scarpi (2006), the present study takes into consideration the rapid
development of the literature in these years and sets out to analyze the online context: few studies …

Advances in artificial intelligence provide new tools of digital assistance that retailers can
use to support consumers while shopping. The aim of this research is to examine how …

We investigate the causal relationship between brand community identification, brand affect,
community loyalty, brand loyalty, brand evangelism, and community evangelism, …

… , ease of use, and enjoyment are not exclusive to VR-based stores but have been widely
documented in a number of shopping environments both offline and online (see Scarpi, 2012, …