How to implement informational and emotional appeals in print advertisements: A framework for choosing ad appeals based on advertisers' objectives and targeted …

T Teichert, D Hardeck, Y Liu… - Journal of …, 2018 - journalofadvertisingresearch.com
Dirk Hardeck is chief executive officer at furniture retailer Hardeck Möbel GmbH, Bochum,
Germany. His research speciality is on digitization and business development. Prior to this, he …

Effectiveness of pull-based print advertising with QR codes: Role of consumer involvement and advertisement appeal

R Trivedi, T Teichert, D Hardeck - European Journal of Marketing, 2020 - emerald.com
Purpose Despite quick response (QR) codes’ prominence, little is known about their
embedding in pull-based communications. This study aims to measure QR code effects in print …

Consumer reactions to tax avoidance: evidence from the United States and Germany

I Hardeck, JW Harden, DR Upton - Journal of Business Ethics, 2021 - Springer
… This finding is consistent with prior research (eg, Hardeck and Hertl 2014) even in the
context of our enhanced method choices. We find an important difference between our country …

Consumer reactions to corporate tax strategies: Effects on corporate reputation and purchasing behavior

I Hardeck, R Hertl - Journal of business ethics, 2014 - Springer
On the basis of an interdisciplinary approach linking taxation, marketing, and corporate social
responsibility, the present research investigates the effects of media reports on aggressive …

Impact of ESG factors on firm risk in Europe

R Sassen, AK Hinze, I Hardeck - Journal of business economics, 2016 - Springer
A huge body of research has addressed the impact of corporate social performance (CSP)
on corporate financial performance. However, prior literature provides only limited evidence …

Assessing the tax benefits of hybrid Arrangements—evidence from the Luxembourg Leaks

I Hardeck, PU Wittenstein - National Tax Journal, 2018 - journals.uchicago.edu
… Using a D-in-D design, we provide evidence that hybrid arrangements lead to continuous
and substantial ETR reductions, whereas the other tax arrangements found in the LuxLeaks …

The impact of tax avoidance and environmental performance on tax disclosure in CSR reports

I Hardeck, KK Inger, RD Moore… - Journal of the …, 2024 - publications.aaahq.org
This study explores how and why firms voluntarily discuss taxes in corporate social responsibility
(CSR) reports. Using a textual analysis approach, we analyze 2,984 CSR reports from …

Cross-Cultural Evidence on Tax Disclosures in CSR Reports–A Textual Analysis Approach

I Hardeck, KK Inger, RD Moore, J Schneider - … of the Annual Meeting of the …, 2019 - JSTOR
This study examines how dimensions of culture influence variations in views about the link
between corporate tax payments and corporate social responsibility (CSR). Using textual …

Spillover effects of tax avoidance on peers' firm value

T Bauckloh, I Hardeck, KK Inger… - The Accounting …, 2021 - publications.aaahq.org
This research examines spillover effects of tax avoidance on peers' firm value using the
setting of the European Commission's state aid investigations of private letter rulings. We …

Taboo or technical issue? An empirical assessment of taxation in sustainability reports

I Hardeck, T Kirn - Journal of Cleaner Production, 2016 - Elsevier
Prior literature offers mixed evidence on the existence of a link between corporate taxation
and corporate social responsibility (CSR). This article contributes to this debate by examining …