How to implement informational and emotional appeals in print advertisements: A framework for choosing ad appeals based on advertisers' objectives and targeted …
T Teichert, D Hardeck, Y Liu… - Journal of …, 2018 - journalofadvertisingresearch.com
… Dirk Hardeck is chief executive officer at furniture retailer Hardeck Möbel GmbH, Bochum,
Germany. His research speciality is on digitization and business development. Prior to this, he …
Germany. His research speciality is on digitization and business development. Prior to this, he …
Effectiveness of pull-based print advertising with QR codes: Role of consumer involvement and advertisement appeal
R Trivedi, T Teichert, D Hardeck - European Journal of Marketing, 2020 - emerald.com
Purpose Despite quick response (QR) codes’ prominence, little is known about their
embedding in pull-based communications. This study aims to measure QR code effects in print …
embedding in pull-based communications. This study aims to measure QR code effects in print …
Consumer reactions to tax avoidance: evidence from the United States and Germany
I Hardeck, JW Harden, DR Upton - Journal of Business Ethics, 2021 - Springer
… This finding is consistent with prior research (eg, Hardeck and Hertl 2014) even in the
context of our enhanced method choices. We find an important difference between our country …
context of our enhanced method choices. We find an important difference between our country …
Consumer reactions to corporate tax strategies: Effects on corporate reputation and purchasing behavior
I Hardeck, R Hertl - Journal of business ethics, 2014 - Springer
On the basis of an interdisciplinary approach linking taxation, marketing, and corporate social
responsibility, the present research investigates the effects of media reports on aggressive …
responsibility, the present research investigates the effects of media reports on aggressive …
Impact of ESG factors on firm risk in Europe
A huge body of research has addressed the impact of corporate social performance (CSP)
on corporate financial performance. However, prior literature provides only limited evidence …
on corporate financial performance. However, prior literature provides only limited evidence …
Assessing the tax benefits of hybrid Arrangements—evidence from the Luxembourg Leaks
I Hardeck, PU Wittenstein - National Tax Journal, 2018 - journals.uchicago.edu
… Using a D-in-D design, we provide evidence that hybrid arrangements lead to continuous
and substantial ETR reductions, whereas the other tax arrangements found in the LuxLeaks …
and substantial ETR reductions, whereas the other tax arrangements found in the LuxLeaks …
The impact of tax avoidance and environmental performance on tax disclosure in CSR reports
I Hardeck, KK Inger, RD Moore… - Journal of the …, 2024 - publications.aaahq.org
This study explores how and why firms voluntarily discuss taxes in corporate social responsibility
(CSR) reports. Using a textual analysis approach, we analyze 2,984 CSR reports from …
(CSR) reports. Using a textual analysis approach, we analyze 2,984 CSR reports from …
Cross-Cultural Evidence on Tax Disclosures in CSR Reports–A Textual Analysis Approach
This study examines how dimensions of culture influence variations in views about the link
between corporate tax payments and corporate social responsibility (CSR). Using textual …
between corporate tax payments and corporate social responsibility (CSR). Using textual …
Spillover effects of tax avoidance on peers' firm value
This research examines spillover effects of tax avoidance on peers' firm value using the
setting of the European Commission's state aid investigations of private letter rulings. We …
setting of the European Commission's state aid investigations of private letter rulings. We …
Taboo or technical issue? An empirical assessment of taxation in sustainability reports
Prior literature offers mixed evidence on the existence of a link between corporate taxation
and corporate social responsibility (CSR). This article contributes to this debate by examining …
and corporate social responsibility (CSR). This article contributes to this debate by examining …