Applications of cluster analysis to marketing problems are reviewed. Alternative methods of
cluster analysis are presented and evaluated in terms of recent empirical work on their …

Although interactive advertising is not new, its scale, scope and immediacy has increased
substantially with the diffusion of new technologies such as the Internet. The growth of …

… the ad campaign will consist of a series of ads [Stewart 1988; Zielske and Henry 1980; Little
1980; … decline in the test market, advertising can be resumed in all markets [Stewart 19881. …

… Stewart has authored or coauthored more than 250 publications and 8 books. His research
has examined a wide range of issues including marketing strategy, the analysis of markets, …

Popular in its first edition as a guide for readers to finding secondary sources, obtaining the
sources, and evaluating and integrating the information from various sources to answer …

The use of factor analysis as a method for examining the dimensional structure of data is
contrasted with its frequent misapplication as a tool for identifying clusters and segments. …

The authors examine the role of the Internet in marketing in the context of business models
that are economically viable. This examination raises questions regarding the degree to …

… effective (Stewart and Furse 1984, 1985, 1986; Stewart and … repetition (Pechmann and
Stewart 1988; Stewart 1999), (d) the … (Stewart, Farmer, and Stannard 1990; Stewart and Hecker …

… Punj and Stewart (1983b) suggest that an interaction of situational and individual difference
… proposed by Punj and Stewart (1983b). Research by Chaiken (1980) and by Caccioppo, …

Temperatures greater than 27C, in a growth cabinet, have resulted in floral sterility and yield
loss in Brassica napus L. Maximum daily temperatures often exceed this in the major canola …