Purpose In “Social media’s slippery slope: challenges, opportunities and future research
directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to …

Most likely, nothing has gotten as much press activity and discussion at meetings, while seeing
such little real activity, as has the concept of integrated marketing communications in the …

… These developments in hardware change the information … to build marketing strategies based
on demographic data. Even … begun to pay attention to the de-massification of products and …

… It is an adaptation and extension of Schultz’s 2013 paper. … Schultz holds or has held visiting
professorships at Cranfield … Schultz is the corresponding author and can be contacted at: …

… To examine the extent to which IMC is practised in the organisations represented in this
study, we use the four levels of IMC proposed by Schultz and Schultz (1998) as a framework. …

This paper reviews the development of the concept of Integrated Marketing Communications
(IMC) in terms of its theoretical foundations through an exploratory study of IMC within a …

Internal marketing is increasingly important to organisations, but it has proven to be a difficult
implementational challenge for managers. The author reviews the current primary internal …

… grey areas which are in need of clarification’ (DE Schultz and PJ Kitchen, unpublished). …
was followed by additional studies in 1993 and 1996 (DE Schultz and PJ Kitchen, unpublished). …

… SCHULTZ is professor of integrated marketing communications (IMC) at Medill School of
Journalism, Northwestern University. Professor Schultz and his associates pioneered the …

… As cheap power and mechanical production facilities were developed over the past 200 …
better or easier or more pleasant, there was inherent demand for what was made. The focus of …