Moviegoers' experiences and interpretations of brands in films revisited
DE DeLorme, LN Reid - Journal of advertising, 1999 - Taylor & Francis
… I think it Willi Alien, the rll"llt Alien where someone is at a table and pulls out a pencil...a
mechanical drawing pencil and it Willi a real smooth design, very clean and I found out about that …
mechanical drawing pencil and it Willi a real smooth design, very clean and I found out about that …
Perceived third‐person effects and consumer attitudes on prevetting and banning DTC advertising
This study examined consumer attitudes toward two potential direct‐to‐consumer (DTC)
advertising regulatory options—prior approval of DTC ads and a total ban—and how those …
advertising regulatory options—prior approval of DTC ads and a total ban—and how those …
The state of public research on over‐the‐counter drug advertising
… DeLorme is a Professor of Advertising, Nicholson School of Communication, University of …
DeLorme is the corresponding author and can be contacted at: ddelorme@mail.ucf.edu …
DeLorme is the corresponding author and can be contacted at: ddelorme@mail.ucf.edu …
Journalists' hostility toward public relations: An historical analysis
DE DeLorme, F Fedler - Public Relations Review, 2003 - Elsevier
Journalists seem to treat public relations and its practitioners with contempt. However, this
tension is complex and no studies have investigated the problem’s historic roots. Thus, this …
tension is complex and no studies have investigated the problem’s historic roots. Thus, this …
Top-level agency creatives look at advertising creativity then and now
LN Reid, KW King, DE DeLorme - Journal of Advertising, 1998 - Taylor & Francis
… For comparative purposes, we define advertising creativity as original and imaginative thought
designed to produce goal-directed and problem-solving advertisements and commercials…
designed to produce goal-directed and problem-solving advertisements and commercials…
Factors affecting trust in on-line prescription drug information and impact of trust on behavior following exposure to DTC advertising
Despite growing concerns about the quality and accuracy of Internet-based prescription drug
information, there has been very little empirical research on consumers' perceptions of the …
information, there has been very little empirical research on consumers' perceptions of the …
The third-person effect and its influence on behavioral outcomes in a product advertising context: The case of direct-to-consumer prescription drug advertising
This study explored the third-person effect in the context of direct-to-consumer (DTC) advertising.
A survey of 264 adults examined perceptions of DTC ad effects and their relationship to …
A survey of 264 adults examined perceptions of DTC ad effects and their relationship to …
Dietary supplement advertising in the US: a review and research agenda
Dietary supplement advertising is an important, yet neglected, advertising research subject.
This article overviews the US dietary supplement industry, describes advertising practices for …
This article overviews the US dietary supplement industry, describes advertising practices for …
Source selection in prescription drug information seeking and influencing factors: applying the comprehensive model of information seeking in an American context
This study investigates source selection in prescription drug information seeking and influencing
factors on selection and seeking behaviors applying a modified Comprehensive Model …
factors on selection and seeking behaviors applying a modified Comprehensive Model …
Perceived effects of direct-to-consumer (DTC) prescription drug advertising on self and others: A third-person effect study of older consumers
In this paper, we present results of a survey designed to (1) explore older consumers'
perceptions of direct-to-consumer (DTC) advertising effects on themselves and others; (2) …
perceptions of direct-to-consumer (DTC) advertising effects on themselves and others; (2) …