User profiles for D. C. Orazi
Davide Christian OraziAssociate Professor in Marketing, Monash University, Monash Business School Verified email at monash.edu Cited by 806 |
Public sector leadership: new perspectives for research and practice
In this article, we aim to portray the state of the art in public sector leadership in order to
recommend directions for research and training practice. To this end, we review the scattered …
recommend directions for research and training practice. To this end, we review the scattered …
Developing improvisation skills: The influence of individual orientations
PV Mannucci, DC Orazi… - Administrative Science …, 2021 - journals.sagepub.com
The growing relevance of improvisation for successful organizing calls for a better understanding
of how individuals develop improvisation skills. While research has investigated the …
of how individuals develop improvisation skills. While research has investigated the …
Running field experiments using Facebook split test
DC Orazi, AC Johnston - Journal of Business Research, 2020 - Elsevier
Business researchers use experimental methods extensively due to their high internal
validity. However, controlled laboratory and crowdsourcing settings often introduce issues of …
validity. However, controlled laboratory and crowdsourcing settings often introduce issues of …
[HTML][HTML] “They did not walk the green talk!:” How information specificity influences consumer evaluations of disconfirmed environmental claims
While environmental claims are increasingly used by companies to appeal consumers, they
also attract greater scrutiny from independent parties interested in consumer protection. …
also attract greater scrutiny from independent parties interested in consumer protection. …
Co-creating affective atmospheres in retail experience
Despite substantial research focusing on retail atmospheric elements and the creation of
social atmospheres, a holistic theory of atmosphere addressing consumer heterogeneity …
social atmospheres, a holistic theory of atmosphere addressing consumer heterogeneity …
[HTML][HTML] Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations
Non-face (NF) emojis are increasingly used to complement or substitute words in digital
marketing messages, yet the effects, mechanisms, and contingencies of this communication …
marketing messages, yet the effects, mechanisms, and contingencies of this communication …
A multi-stakeholder IMC framework for networked brand identity
Purpose Past integrated marketing communications (IMC) frameworks have established
brand contacts as important sources of information and feedback. This paper aims to discuss …
brand contacts as important sources of information and feedback. This paper aims to discuss …
To erect temples to virtue: Effects of state mindfulness on other-focused ethical behaviors
While prior research suggests a link between mindfulness and ethical decision-making, most
of the evidence for this link is correlational and refers to self-focused ethical behaviors. The …
of the evidence for this link is correlational and refers to self-focused ethical behaviors. The …
Integrating construal-level theory in designing fear appeals in IS security research
Organizations increasingly use fear appeals to motivate users to engage in behaviors that
protect information security. Though academic interest in the topic has burgeoned, prior …
protect information security. Though academic interest in the topic has burgeoned, prior …
The nature and framing of gambling consequences in advertising
This research investigates the impact of the nature and framing of gambling consequences
in responsible gambling advertisements. Two experimental studies are conducted to assess (…
in responsible gambling advertisements. Two experimental studies are conducted to assess (…