User profiles for Cristel Antonia Russell

Cristel Antonia Russell

Pepperdine University, Malibu, CA
Verified email at pepperdine.edu
Cited by 6757

Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude

CA Russell - Journal of consumer research, 2002 - academic.oup.com
This article develops and tests a conceptual framework for the practice of product placement.
The empirical testing introduces a controlled experimental approach called the theater …

Consumers, characters, and products: A balance model of sitcom product placement effects

CA Russell, BB Stern, BB Stern - Journal of Advertising, 2006 - Taylor & Francis
This study examines the influence of product placements in television serial comedies on
consumer attitudes toward the products. Proposing a "Balance Model of Sitcom Product …

A managerial investigation into the product placement industry

CA Russell, M Belch - Journal of advertising research, 2005 - cambridge.org
This article reports the findings of a managerial investigation of key players in the product
placement industry, including placement agents, clients, studios and production companies, …

The consumption of television programming: Development and validation of the connectedness scale

CA Russell, AT Norman, SE Heckler - Journal of Consumer Research, 2004 - JSTOR
The consumption of television programming is of particular interest to consumer
researchers because of the potential influence of television characters as referent others. …

Can evoking nature in advertising mislead consumers? The power of 'executional greenwashing'

…, F Benoit-Moreau, CA Russell - International Journal of …, 2015 - Taylor & Francis
This paper examines the ‘executional greenwashing’ effect, defined as the use of nature-evoking
elements in advertisements to artificially enhance a brand's ecological image. Using …

[HTML][HTML] Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators

DW Russell, CA Russell - Marketing Letters, 2010 - Springer
This research examines how consumers react to corporate social responsibility (CSR)
programs that vary in geographic focus. Three experiments compare consumers' patronage of a …

Explicit and implicit catalysts of consumer resistance: The effects of animosity, cultural salience and country-of-origin on subsequent choice

DW Russell, CA Russell - International Journal of Research in Marketing, 2006 - Elsevier
This paper identifies conditions that activate animosity feelings and in turn affect global
consumers' choices. Three experiments conducted in two countries test the effects of a movie's …

The temporal and focal dynamics of volitional reconsumption: A phenomenological investigation of repeated hedonic experiences

CA Russell, SJ Levy - Journal of Consumer Research, 2012 - JSTOR
Volitional reconsumption refers to experiences that consumers actively and consciously seek
to experience again. Phenomenological interviews centered on the rereading of books, the …

The product well placed: The relative impact of placement and audience characteristics on placement recall

…, JM Lehu, CA Russell - Journal of …, 2010 - journalofadvertisingresearch.com
The relative impact of placement and audience characteristics on product placement recall
is assessed with survey data from 3,532 individuals who viewed a DVD movie rental the …

Hidden persuasions in soap operas: Damaged heroines and negative consumer effects

BB Stern, CA Russell, DW Russell - International Journal of …, 2007 - Taylor & Francis
The purpose of our study is to investigate the negative influence of textual images of damaged
women characters in soap operas on the female consumers who constitute the majority of …