The UNESCO creative cities network: A case study of city branding

C Gathen, W Skoglund, D Laven - New Metropolitan Perspectives …, 2021 - Springer
The importance of the cultural and creative industries (CCI) continues to grow as a result of
increasing competitive pressure for cities to attract visitors, skilled labour and investors. Thus, …

Advertising Eco-Friendly Behavior To Young Adults:“Sweat” or “Do Good”?: How Young Men and Women Respond To Physical Activity-versus Caring-Oriented …

S Praxmarer-Carus, C Gathen - Journal of …, 2023 - journalofadvertisingresearch.com
Appeals in environmental advertising often refer to the caring aspect of the eco-friendly behavior
they promote, such as “Take care of our planet.” Being caring, however, is perceived as …

[PDF][PDF] Benefits of Networks within Cultural and Creative IndustriesThe Case of the UNESCO Creative Cities Network with a Particular Focus on Gastronomy

C Gathen - 2016 - diva-portal.org
The cultural and creative industries constantly gain in importance and an increasing number
of cities focuses on creativity as a key element in their urban development. Apart from …

[PDF][PDF] Social Marketing and Alcohol: Can a nationalized retail system for alcohol be an effective social marketing tool? A comparative study between Swedish and …

C Gathen - 2013 - diva-portal.org
Purpose: This paper has the purpose to analyze the impacts of a nationalization of the selling
system for alcohol on the level of alcohol consumption and alcoholrelated harm. Further, it …

Esplorare La Prospettiva Del “City Branding” Nel Unesco Creative Cities Network: Il Caso Di Studio Del Sottogruppo Della Gastronomia

C Gathen, W Skoglund, D Laven - LaborEst, 2020 - diva-portal.org
LaborEst_20_2020_02_Skoglund et al_Layout 1 Page 1 1. Introduzione Nell’ultimo decennio,
un numero crescente di città si è etichettato come “Creative” [1-5]. Il concetto di Creative City è …

Special Issue Preview: Analyzing the Effectiveness Of Pro-Social Advertising Appeals

MBR Stafford - Journal of Advertising Research, 2023 - journalofadvertisingresearch.com
… Based on their findings, Praxmarer-Carus and Gathen argue that green appeals should …
Given the findings by Praxmarer-Carus and Gathen in the preceding article—that green appeals …

Turnitin_Social Media Branding Driving Economic Growth in Singapore's Creative City Movement

P Prayudi, A Kartika Ayu, P Ninik, P Dias Regian - 2022 - eprints.upnyk.ac.id
Constanze Gathen, Wilhelm Skoglund, Daniel Laven. "Chapter 68 The UNESCO Creative
Cities Network: A Case Study of City Branding", Springer Science and Business Media LLC, …

[CITATION][C] Benefits of networks within cultural and creative industries: The case of the UNESCO creative cities network with a particular focus on gastronomy

C Gathen - Mid Sweden University, 2016

Ready or Not, Generative AI Is Here to Stay: Advertisers Need More Research To Harness the Benefits of AI Technologies

C Campbell - Journal of Advertising Research, 2023 - journalofadvertisingresearch.com
The emergence of ChatGPT has thrust discussion of generative artificial intelligence (AI) into
the mainstream. Although it is only one example of a host of new AI tools that are entering …

[CITATION][C] Benefits of Networks within Cultural and Creative Industries. 2016. 75 f. Master Program in Business Administration-Department of Business

C GATHEN - Economics and Law. Sundsvall, 2016