User profiles for Chris Archer-Brown

Chris Archer-Brown

Professor of Digital Entrepreneurship, Falmouth University
Verified email at falmouth.ac.uk
Cited by 1530

A comparison of social media marketing between B2B, B2C and mixed business models

S Iankova, I Davies, C Archer-Brown, B Marder… - Industrial Marketing …, 2019 - Elsevier
This paper explores the implicit assumption in the growing body of literature that social
media usage is fundamentally different in business-to-business (B2B) companies than in the …

Beyond Bitcoin: What blockchain and distributed ledger technologies mean for firms

A Hughes, A Park, J Kietzmann, C Archer-Brown - Business Horizons, 2019 - Elsevier
Blockchain technologies are benefiting from significant interest in both societal and business
contexts. Cryptocurrencies like Bitcoin have grown rapidly in user adoption over the past 8 …

Strategic knowledge management and enterprise social media

C Archer-Brown, J Kietzmann - Journal of knowledge management, 2018 - emerald.com
Purpose This paper aims to examine if (and how), enterprise social media (ESM) can be
understood as a strategic knowledge management phenomenon to improve organizational …

Managing relationships on social media in business-to-business organisations

S Cartwright, I Davies, C Archer-Brown - Journal of Business Research, 2021 - Elsevier
Social media (SM) constitutes a valuable source of market intelligence, characterised by
great ease and efficiency of interactions between networked partners, and by facilitation of …

“I like them, but won't 'like'them”: An examination of impression management associated with visible political party affiliation on Facebook

…, E Slade, D Houghton, C Archer-Brown - Computers in Human …, 2016 - Elsevier
Unlike traditional media, our interactions with political parties via social media are generally
public, subject to scrutiny by others and, consequently, a self-presentation concern. This …

Vacation posts on Facebook: A model for incidental vicarious travel consumption

B Marder, C Archer-Brown… - Journal of Travel …, 2019 - journals.sagepub.com
Vicarious consumption of travel is ubiquitous. However little is known about the psychological
processes this initiates or the potential for resultant behaviors beyond direct steps toward …

Hybrid social media: Employees' use of a boundary‐spanning technology

C ArcherBrown, B Marder, T Calvard… - New Technology …, 2018 - Wiley Online Library
Improved employee collaboration and communication can be facilitated by social
technologies that extend within and beyond organisations. These social technologies have …

[PDF][PDF] From hype to reality: Blockchain grows up

J Kietzmann, C Archer-Brown - Business Horizons, 2019 - researchgate.net
… Hughes, Park, Kietzmann, and Archer-Brown dispel some of theconfusion surrounding
blockchain by explaining blockchain principles, outliningitsbenefits,andmappingoutitscurrentand …

Examining the information value of virtual communities: Factual versus opinion-based message content

C Archer-Brown, N Piercy, A Joinson - Journal of Marketing …, 2013 - Taylor & Francis
Social customer relationship management (SCRM) is an evolving discipline which uses
technology as a communication channel. It is under-researched and is lacking in its use of …

Online service failure and propensity to suspend offline consumption

N Piercy, C Archer-Brown - The Service Industries Journal, 2014 - Taylor & Francis
Many retailers have expanded their businesses by adding Internet sales channels. There are
many advantages of such multi-channel business operation, however, these may be offset …