Impact of website information design factors on consumer ratings of web-based auction sites

OB Kwon, CR Kim, EJ Lee - Behaviour & information technology, 2002 - Taylor & Francis
<p>Web-based auctions are now regarded as among the most successful business models
on the Internet. Buyers who are invited to a web-based auction site make decisions based …

Factors affecting the intensity of emotional expressions in mobile communications

O Kwon, CR Kim, G Kim - Online Information Review, 2013 - emerald.com
Purpose – The use of text‐based communications such as instant messaging or social media
such as Twitter has been growing significantly as the use of mobile devices increases. Not …

Identifying viewer segments for television programs

CR Kim - Journal of Advertising Research, 2002 - journalofadvertisingresearch.com
Choong-Ryuhn Kim Woosuk University … Choong-Ryuhn Kim Choong-Ryuhn Kim is an
assistant professor of marketing at the school of Distribution and Trade at Woosuk University in …

Channel Selection, Control and Satisfaction of Manufacturers in the Korean Pharmaceutical Market

M Hahn, C Shin, CR Kim - Journal of Marketing Channels, 1996 - Taylor & Francis
We hypothesize that percent of foreign capital, firm size, product substitutability, product life
cycles, competition, and technological uncertainty affect the reliance of integrated channels. …

The Effects of Wireless Technology on Distributed Group Decision-Making Practices

O Kwon, TK Kim, CR Kim - Asia pacific journal of information …, 2002 - koreascience.kr
Those making decisions are no longer located in the same workplace. Wireless technology
appears promising as a method to promote group performance in circumstances dependent …

Ubiquitous decision support systems and their impact on users' online decision-making

K Chang Lee - Online Information Review, 2013 - emerald.com
… In “Factors affecting the intensity of emotional expressions in mobile communications”
Ohbyung Kwon, Choong-Ryuhn Kim and Gimum Kim describe how emotional expressions in …

[PDF][PDF] Use of Mobile Devices in the Performance of Group Decision-Making under Contextual Pressure

OB Kwon, TK Kim, CR Kim - Journal of Information Processing …, 2007 - koreascience.kr
Mobile technology appears promising as a method to promote group performance in
circumstances dependent on time, but not member proximity. However, the success of mobile …

Predicting advertising persuasiveness: A decision tree method for understanding emotional (in) congruence of ad placement on YouTube

TJ Wen, CH Chuan, J Yang, WS Tsai - Journal of Current Issues & …, 2022 - Taylor & Francis
By applying the computational method of decision trees, this research identifies the most
decisive attributes enhancing ad persuasiveness by examining the contextual effects of …

Delighting consumers click by click: Antecedents and effects of delight online

C Bartl, MHJ Gouthier, M Lenker - Journal of Service …, 2013 - journals.sagepub.com
The increasing importance of information technology as a means to access and communicate
information has prompted firms to enhance their corporate websites to establish …

Self-oriented masculinity: advertisements and the changing culture of the male market

BJ Branchik, TG Chowdhury - Journal of Macromarketing, 2013 - journals.sagepub.com
This research chronicles the changes in the understudied and rapidly evolving male market
segment using two related studies: (1) a content analysis of advertisements in fifty-one years …