The power of emotional appeals in advertising: the influence of concrete versus abstract affect on time-dependent decisions
C Bülbül, G Menon - Journal of Advertising …, 2010 - journalofadvertisingresearch.com
In this article, the authors explore the role of affective appeals in advertising on time-dependent
decisions—that is, decisions for the short term versus the long term. They introduce the …
decisions—that is, decisions for the short term versus the long term. They introduce the …
When consumers choose to restrict their options: Anticipated regret and choice set size preference
C Bülbül, T Meyvis - Available at SSRN 946198, 2006 - papers.ssrn.com
… *Cenk Bülbül is a doctoral candidate in marketing, Stern School of Business, New York
University, 40 West 4th Street, Suite 823, New York, NY 10012-1126; phone: 212-998-0520; fax: …
University, 40 West 4th Street, Suite 823, New York, NY 10012-1126; phone: 212-998-0520; fax: …
[PDF][PDF] When Does Affect Influence Inter-temporal Consumer Judgments
C Bülbül, G Menon - 2006 - Citeseer
… CENK BÜLBÜL GEETA MENON* *Cenk Bülbül is a doctoral candidate in Marketing at the
Leonard N. Stern School of Business, New York University, 40 West 4th Street, Tisch Hall, #…
Leonard N. Stern School of Business, New York University, 40 West 4th Street, Tisch Hall, #…
The Influence of Concrete and Abstract Affect on Inter-Temporal Consumer Judgments
C Bülbül, G Menon - Available at SSRN 948690, 2006 - papers.ssrn.com
Extant theories of inter-temporal valuation of affect postulate different effects: while some
theories predict that affect typically influences short-term, immediate decisions, other theories …
theories predict that affect typically influences short-term, immediate decisions, other theories …
[PDF][PDF] CENK BÜLBÜL GEETA MENON
G MENON - pages.stern.nyu.edu
… *Cenk Bülbül is a doctoral candidate in marketing at the Leonard N. Stern School of Business,
New York University, 44 West 4th Street, Suite # 9-167,New York, NY 10012-1126; phone: …
New York University, 44 West 4th Street, Suite # 9-167,New York, NY 10012-1126; phone: …
[CITATION][C] When the path to purchase becomes the path to purpose
C Bulbul, N Gross, S Shin, J Katz - Think with Google, 2014
Effects of different organic fertilizers on some important parameters of cherry tomato cultivars
RIA Qahraman - 2017 - acikbilim.yok.gov.tr
This research was carried out in the organically managed and certified field of Agricultural
Research Center at Erciyes University, Kayseri, Turkey. The objective of this study was to …
Research Center at Erciyes University, Kayseri, Turkey. The objective of this study was to …
[BOOK][B] Predicting, experiencing, reducing hedonic adaptation
J Galak - 2009 - search.proquest.com
Consumers repeatedly consume items that they enjoy. This dissertation focuses on the
relationship between the inter-consumption interval between these repeated consumption …
relationship between the inter-consumption interval between these repeated consumption …
[CITATION][C] When consumers choose to restrict their options: Influence of concrete and abstract regret on choice set size preference
C Bulbul - 2007 - ProQuest
[CITATION][C] The Persuasive Power of Quality: Consumers' Misprediction of Their Reactions to Price Promotions
C Bulbul, T Meyvis - ACR North American Advances, 2007