[BOOK][B] Beyond advertising: Creating value through all customer touchpoints
YJ Wind, CF Hays - 2016 - books.google.com
The fundamental relationships among brands, media, and people are being transformed,
and just as we try to adapt, along comes a new disruption. Are you and your organization …
and just as we try to adapt, along comes a new disruption. Are you and your organization …
Research implications of the “beyond advertising” paradigm: a model and roadmap for creating value through all media and non-media touchpoints
YJ Wind, CF Hays - Journal of Advertising …, 2016 - journalofadvertisingresearch.com
“What if the most forward-thinking innovators from across disciplines and talents imagined
what advertising and marketing could/should be, then provided steps to make it happen? …
what advertising and marketing could/should be, then provided steps to make it happen? …
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YJ Wind, CF Hays - Wiley Online Library
… CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future
of Advertising Program, a leading research center bridging practitioners and academia. She …
of Advertising Program, a leading research center bridging practitioners and academia. She …
[CITATION][C] Research implications of the" beyond advertising" paradigm
YJ WIND, CF Hays - Journal of Advertising Research, 2016 - dialnet.unirioja.es
Market research, consumer insight, and creativity
S Youn, T Vogel - American Academy of Advertising …, 2017 - search.proquest.com
Is there any" secret sauce" to blend data with creativity? What is the role of market research
in telling a creative story about a brand? On the flip side, what is the role of creativity in …
in telling a creative story about a brand? On the flip side, what is the role of creativity in …
[BOOK][B] Transformation in Times of Crisis: Eight Principles for Creating Opportunities and Value in the Post-Pandemic World
N Rakesh, J Wind - 2020 - books.google.com
Winner of the International Business Book of the Year Award 2021 Winner of the Silver
Stevie for Best Business Book “I wish I had written this book!”–Philip Kotler, Father of Modern …
Stevie for Best Business Book “I wish I had written this book!”–Philip Kotler, Father of Modern …
[PDF][PDF] Yoram (Jerry) Wind
VK Fung, WK Fung - Competing in a Flat World: Building … - faculty.wharton.upenn.edu
Executive MBA Program (1974), the new MBA curriculum (1991), the School’s globalization
strategy (1995-1997), and the MBA’s cross-functional integration efforts (2002-04). He also …
strategy (1995-1997), and the MBA’s cross-functional integration efforts (2002-04). He also …
[PDF][PDF] Omni Channel Marketing Communication Strategic in Building Brand Engagement with Millennial Consumers (Case Study at PT Brodo Ganesha Indonesia)
Y Hereyah, SJ Faradella - ijlrhss.com
… customer experience (Wind and Hays, 2017). The era of … Hays, CF, Beyond Advertising:
Creating Value through All Customer Touchpoints, Yoram Wind and Catharine Findiesen Hays …
Creating Value through All Customer Touchpoints, Yoram Wind and Catharine Findiesen Hays …
Climate Change in the United States: Analyzing American Media Representation of the Issue Through the Legal Challenge Between California and the Trump …
M Aiyer - 2020 - repositories.lib.utexas.edu
Advertising and American media are pivotal forces in driving prevailing cultural norms. Though
they are often credited with helping to reinforce negative trends, the influence of media …
they are often credited with helping to reinforce negative trends, the influence of media …
The patterning of finance/security: A designerly walkthrough of challenger banking apps
M Dieter, N Tkacz - … Culture: A Journal of Software Studies, 2020 - research.gold.ac.uk
Culture is being ‘appified’. Diverse, pre-existing everyday activities are being redesigned so
they happen with and through apps. While apps are often encountered as equivalent icons …
they happen with and through apps. While apps are often encountered as equivalent icons …