Communication Technology and Social Change is a distinctive collection that provides
current theoretical, empirical, and legal analyses for a broader understanding of the dynamic …

Recent reports of problematic forms of Internet usage bring new currency to the problem of "media
addictions" that have long been the subject of both popular and scholarly writings. …

Sponsored advertising has generated strong advertising revenues for Facebook in recent
years. As sponsored ads are built on an interactive platform that could be seen as invasive to …

This study attempted to establish the audience activity construct as an intervening factor in
the gratification‐seeking process, by taking into account the expanded viewing options in the …

In the evolving research arena of mediated communication technology adoption and uses,
one of the most valuable developments involves the increased integration of distinct …

… This model is constructed based on the research model and findings from Carolyn A. Lin (1993).
“Modeling the gratification-seeking process of television viewing." Human Communication …

This study examines how sex appeals employed bymale and female models were utilized
in Americantelevision commercials. It centers on the physicalcharacteristics and behavior of …

This study investigates the relations between perceived television use and online access
motives among those who do not presently subscribe to a commercial online service and how …

As the personal computer's capability to function as an interactive multimedia entertainment
and information provider increases, the implications of its future development on the print, …

As competition for audience revenues intensifies in the newly competitive media environment,
programmers are hoping to harness the potential of the Internet. The present study …