Purpose The present study aims to propose a novel employee-centric framework for the
study of employer brand attractiveness. This framework disentangles the role of employer …

… Abril, Carmen Entre la champeta y la pared. El futuro económico y cultural de la industria
discográfica de Cartagena / Carmen Abril y Mauricio Soto. Bogotá: Observatorio del Caribe …

Purpose: Sustainability is an important priority for CEOs according to a recent Mckinsey ( 40
) survey. However, despite growing pressure from capital investors, employees and …

The present study explores some marketing mix effects on private labels brand equity creation.
The research aims to study the effect of some elements under retailer's direct control such …

Despite evidence showing that the expansion of circular markets, particularly second-hand
clothing markets, may be constrained by so-called green stigma, our understanding of the …

In today's business environment, knowledge sources for innovation are widely distributed n
the economy, pushing firms to shift from a closed to an open model of innovation. However, …

The future of communication and advertising is mobile. There is, however, little empirical
evidence as to exactly how mobile advertising works. This research examines the role of mental …

Hasta hace poco, el márketing había prestado poca atención al olor, considerando sólo sus
posibilidades y su influencia en la comercialización de productos intrínsecamente olorosos …

Purpose The growth in the number of nongovernmental organizations (NGOs) worldwide has
led to increased competition for donations. A stronger NGO brand equity will make donors …

Purpose This research draws upon decision-making theory to study job choice decisions.
Past studies measured job choice as a single-stage, compositional process addressing the …