User profiles for C. W. Park

C. Whan Park

Robert E. Brooker Professor of Marketing, University of Southern California
Verified email at marshall.usc.edu
Cited by 38027

Strategic brand concept-image management

CW Park, BJ Jaworski, DJ MacInnis - Journal of marketing, 1986 - journals.sagepub.com
Conveying a brand image to a target market is a fundamental marketing activity. The authors
present a normative framework, termed brand concept management (BCM), for selecting, …

Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers

CW Park, DJ MacInnis, J Priester… - Journal of …, 2010 - journals.sagepub.com
… 1 Studies 2 and 3 compare our brand attachment measure with Thomson, MacInnis, and
Park's (2005) measure. Both studies strongly support the added value of the former over the …

The belle detector

…, BS Ahn, JS Kang, H Kim, CW Park, H Park… - Nuclear Instruments and …, 2002 - Elsevier
The Belle detector was designed and constructed to carry out quantitative studies of rare B-meson
decay modes with very small branching fractions using an asymmetric e + e − collider …

Cross-functional product development teams, creativity, and the innovativeness of new consumer products

R Sethi, DC Smith, CW Park - Journal of marketing research, 2001 - journals.sagepub.com
Multiple studies have found that the primary determinant of new product failure is an
absence of innovativeness—the extent to which a new product provides meaningfully unique …

[HTML][HTML] Recent advances and applications of deep learning methods in materials science

…, A Jain, F Tavazza, R Cohn, CW Park… - npj Computational …, 2022 - nature.com
Deep learning (DL) is one of the fastest-growing topics in materials data science, with
rapidly emerging applications spanning atomistic, image-based, spectral, and textual data …

[HTML][HTML] A cold-inducible coactivator of nuclear receptors linked to adaptive thermogenesis

P Puigserver, Z Wu, CW Park, R Graves, M Wright… - Cell, 1998 - cell.com
Adaptive thermogenesis is an important component of energy homeostasis and a metabolic
defense against obesity. We have cloned a novel transcriptional coactivator of nuclear …

Evaluation of brand extensions: The role of product feature similarity and brand concept consistency

CW Park, S Milberg, R Lawson - Journal of consumer research, 1991 - academic.oup.com
This article examines two factors that differentiate between successful and unsuccessful
brand extensions: product feature similarity and brand concept consistency. The results reveal …

Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: A protocol analysis

JR Bettman, CW Park - Journal of consumer research, 1980 - academic.oup.com
… to argue that use of all of these rules should be highest for consumers with moderate levels
of knowledge and experience; prior research provides some support for this notion, eg, Park

Familiarity and its impact on consumer decision biases and heuristics

CW Park, VP Lessig - Journal of consumer research, 1981 - academic.oup.com
… It could be argued that this motivation rather than the subject's perce:ived knowledge
systematically influenced the findings of this study and the Bettman and Park (1980) paper, which …

Ubiquitination of hypoxia-inducible factor requires direct binding to the β-domain of the von Hippel–Lindau protein

M Ohh, CW Park, M Ivan, MA Hoffman, TY Kim… - Nature cell …, 2000 - nature.com
von Hippel–Lindau (VHL) disease is a hereditary cancer syndrome that is characterized by
the development of multiple vascular tumors and is caused by inactivation of the von Hippel–…