User profiles for C. W. Park
C. Whan ParkRobert E. Brooker Professor of Marketing, University of Southern California Verified email at marshall.usc.edu Cited by 38027 |
Strategic brand concept-image management
Conveying a brand image to a target market is a fundamental marketing activity. The authors
present a normative framework, termed brand concept management (BCM), for selecting, …
present a normative framework, termed brand concept management (BCM), for selecting, …
Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers
CW Park, DJ MacInnis, J Priester… - Journal of …, 2010 - journals.sagepub.com
… 1 Studies 2 and 3 compare our brand attachment measure with Thomson, MacInnis, and
Park's (2005) measure. Both studies strongly support the added value of the former over the …
Park's (2005) measure. Both studies strongly support the added value of the former over the …
The belle detector
…, BS Ahn, JS Kang, H Kim, CW Park, H Park… - Nuclear Instruments and …, 2002 - Elsevier
The Belle detector was designed and constructed to carry out quantitative studies of rare B-meson
decay modes with very small branching fractions using an asymmetric e + e − collider …
decay modes with very small branching fractions using an asymmetric e + e − collider …
Cross-functional product development teams, creativity, and the innovativeness of new consumer products
Multiple studies have found that the primary determinant of new product failure is an
absence of innovativeness—the extent to which a new product provides meaningfully unique …
absence of innovativeness—the extent to which a new product provides meaningfully unique …
[HTML][HTML] Recent advances and applications of deep learning methods in materials science
Deep learning (DL) is one of the fastest-growing topics in materials data science, with
rapidly emerging applications spanning atomistic, image-based, spectral, and textual data …
rapidly emerging applications spanning atomistic, image-based, spectral, and textual data …
[HTML][HTML] A cold-inducible coactivator of nuclear receptors linked to adaptive thermogenesis
P Puigserver, Z Wu, CW Park, R Graves, M Wright… - Cell, 1998 - cell.com
Adaptive thermogenesis is an important component of energy homeostasis and a metabolic
defense against obesity. We have cloned a novel transcriptional coactivator of nuclear …
defense against obesity. We have cloned a novel transcriptional coactivator of nuclear …
Evaluation of brand extensions: The role of product feature similarity and brand concept consistency
This article examines two factors that differentiate between successful and unsuccessful
brand extensions: product feature similarity and brand concept consistency. The results reveal …
brand extensions: product feature similarity and brand concept consistency. The results reveal …
Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: A protocol analysis
JR Bettman, CW Park - Journal of consumer research, 1980 - academic.oup.com
… to argue that use of all of these rules should be highest for consumers with moderate levels
of knowledge and experience; prior research provides some support for this notion, eg, Park …
of knowledge and experience; prior research provides some support for this notion, eg, Park …
Familiarity and its impact on consumer decision biases and heuristics
CW Park, VP Lessig - Journal of consumer research, 1981 - academic.oup.com
… It could be argued that this motivation rather than the subject's perce:ived knowledge
systematically influenced the findings of this study and the Bettman and Park (1980) paper, which …
systematically influenced the findings of this study and the Bettman and Park (1980) paper, which …
Ubiquitination of hypoxia-inducible factor requires direct binding to the β-domain of the von Hippel–Lindau protein
von Hippel–Lindau (VHL) disease is a hereditary cancer syndrome that is characterized by
the development of multiple vascular tumors and is caused by inactivation of the von Hippel–…
the development of multiple vascular tumors and is caused by inactivation of the von Hippel–…