Because of increasing levels of environmental concern among consumers and its impact on
their behavior, green marketing is gaining in importance. This study investigates eco-…

… Dr Rademaker’s research interests focus on corporate sustainability and communication
effectiveness whereby consumers and media are central. She has published in journals such …

Does the choice of a medium, by which a company’s advertising message is carried,
communicate something about that company’s commitment to act responsibly towards the green …

More than 11100 plant patents have been granted US Patent and Trademark Office since
1931. The system for classifying such patents for efficient retrieval is a specialized part of the …

For marketing managers, decisions in media planning and consequently the media selection
are becoming increasingly complex and challenging as more media options are available. …

Introduction Apathy adversely affects prognosis and survival of patients with frontotemporal
dementia (FTD). We test whether apathy develops in presymptomatic genetic FTD, and is …

Several families have been reported with autosomal-dominant frontotemporal dementia (FTD)
and amyotrophic lateral sclerosis (ALS), genetically linked to chromosome 9p21. Here, we …

… Data for this study were drawn from the GENFI multicenter cohort study, which consists of
26 research centers in Europe and Canada. Inclusion and exclusion criteria have been …

This study underscores the importance of considering a medium's broader effects. Research
demonstrates that a medium's perceived eco-harmful impact affects communication …

Background Neuroinflammation has been shown to be an important pathophysiological
disease mechanism in frontotemporal dementia (FTD). This includes activation of microglia, a …