User profiles for Buffy N. Mosley
Buffy MosleyTexas A & M University Verified email at tamu.edu Cited by 8 |
Advertisements in DVR time: The shelf life of recorded television commercials in drama, reality, and sports programs
B Kent, BN Mosley… - Journal of …, 2019 - journalofadvertisingresearch.com
Time-shifted television can time-shift advertising. This study explores the frequency and timing
of digital video recorder (DVR) advertising views in a sample of 2015–2016 drama, reality…
of digital video recorder (DVR) advertising views in a sample of 2015–2016 drama, reality…
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media
B Mosley, DA Schweidel, K Zhang - Journal of Consumer …, 2024 - academic.oup.com
Social media offers brands the ability to gauge consumer reactions to marketing and brand
crises. While social media listening has focused on aggregate patterns, consumers differ in …
crises. While social media listening has focused on aggregate patterns, consumers differ in …
[PDF][PDF] Social TV Content and Television Consumption
The television viewing landscape has undergone significant technological changes in recent
years with the increase in digital video recorder (DVR) usage and the prevalence of social …
years with the increase in digital video recorder (DVR) usage and the prevalence of social …
[PDF][PDF] Outrage or Indifference? The Moderating Roles of Brand Familiarity and Strength on Social Media Content Emotionality Following Brand Crises
B Mosley, DA Schweidel, K Zhang - buffymosley.com
Social media offers brands the ability to gauge how consumers react to their marketing
actions such as campaigns, as well as brand crises. While social media listening focuses on …
actions such as campaigns, as well as brand crises. While social media listening focuses on …
Rapid freezing of whole blood or buffy coat samples for polymerase chain reaction and cell culture analysis: application to detection of human immunodeficiency virus …
…, J Heitman, GJ Marshall, GF Gjerset, JW Mosley… - …, 1993 - Wiley Online Library
… When the Transfusion Safety Study began in 1985, it was decided to establish a cell repository
of cryopreserved buffy coat (BC) samples, and thus far over 20,000 samples have been …
of cryopreserved buffy coat (BC) samples, and thus far over 20,000 samples have been …
Measuring Consumers' Emotional Engagement via Firm and User Generated Content on Social Media
B Mosley - 2020 - search.proquest.com
B.Mosley Dissertation Page 1 Distribution Agreement In presenting this thesis or dissertation
as a partial fulfillment of the requirements for an advanced degree from Emory University, I …
as a partial fulfillment of the requirements for an advanced degree from Emory University, I …
Surveillance of HIV‐1 genetic subtypesand diversity in the US blood supply
…, D Kessler, EA Operskalski, JW Mosley… - …, 2000 - Wiley Online Library
… DNA was extracted from frozen DMSO-preserved buffy coat or PBMNC preparations by
using an extraction kit (QIAamp, QIAGEN, Santa Clarita, CA). Alternatively, RNA was extracted …
using an extraction kit (QIAamp, QIAGEN, Santa Clarita, CA). Alternatively, RNA was extracted …
What do we know about TV in the digital age?
JB Ford - Journal of Advertising Research, 2019 - journalofadvertisingresearch.com
… in DVR Time: The Shelf Life of Recorded Television Commercials in Drama, Reality, and
Sports Programs” (please see page 73), Bob Kent (University of Delaware) as well as Buffy N. …
Sports Programs” (please see page 73), Bob Kent (University of Delaware) as well as Buffy N. …
A 32-bp deletion within the CCR5 locus protects against transmission of parenterally acquired human immunodeficiency virus but does not affect progression to AIDS …
…, EA Operskalski, MP Busch, JW Mosley… - The Journal of …, 1998 - academic.oup.com
… None of the patients homozygous for plasma (stored at 070C) and buffy coat (stored in liquid
… we evaluated 97 transfusion recipients for whom buffy coats were available, of whom 88 (91…
… we evaluated 97 transfusion recipients for whom buffy coats were available, of whom 88 (91…
Transfusion transmission of retroviruses: human T‐lymphotropic virus types I and II compared with human immunodeficiency virus type 1
…, MJ Nowicki, CG Hollingsworth, JW Mosley… - …, 1994 - Wiley Online Library
… Cryostabilized peripheral blood leukocytes were stored in liquid nitrogen either as buffy
coats or ficoll-hypaque-separated mononuclear cells. PCR testing under code was in one or …
coats or ficoll-hypaque-separated mononuclear cells. PCR testing under code was in one or …