User profiles for Buffy N. Mosley

Buffy Mosley

Texas A & M University
Verified email at tamu.edu
Cited by 8

Advertisements in DVR time: The shelf life of recorded television commercials in drama, reality, and sports programs

B Kent, BN Mosley… - Journal of …, 2019 - journalofadvertisingresearch.com
Time-shifted television can time-shift advertising. This study explores the frequency and timing
of digital video recorder (DVR) advertising views in a sample of 2015–2016 drama, reality…

When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media

B Mosley, DA Schweidel, K Zhang - Journal of Consumer …, 2024 - academic.oup.com
Social media offers brands the ability to gauge consumer reactions to marketing and brand
crises. While social media listening has focused on aggregate patterns, consumers differ in …

[PDF][PDF] Social TV Content and Television Consumption

B Mosley, DA Schweidel, RJ Kent - buffymosley.com
The television viewing landscape has undergone significant technological changes in recent
years with the increase in digital video recorder (DVR) usage and the prevalence of social …

[PDF][PDF] Outrage or Indifference? The Moderating Roles of Brand Familiarity and Strength on Social Media Content Emotionality Following Brand Crises

B Mosley, DA Schweidel, K Zhang - buffymosley.com
Social media offers brands the ability to gauge how consumers react to their marketing
actions such as campaigns, as well as brand crises. While social media listening focuses on …

Rapid freezing of whole blood or buffy coat samples for polymerase chain reaction and cell culture analysis: application to detection of human immunodeficiency virus …

…, J Heitman, GJ Marshall, GF Gjerset, JW Mosley… - …, 1993 - Wiley Online Library
… When the Transfusion Safety Study began in 1985, it was decided to establish a cell repository
of cryopreserved buffy coat (BC) samples, and thus far over 20,000 samples have been …

Measuring Consumers' Emotional Engagement via Firm and User Generated Content on Social Media

B Mosley - 2020 - search.proquest.com
B.Mosley Dissertation Page 1 Distribution Agreement In presenting this thesis or dissertation
as a partial fulfillment of the requirements for an advanced degree from Emory University, I …

Surveillance of HIV‐1 genetic subtypesand diversity in the US blood supply

…, D Kessler, EA Operskalski, JW Mosley… - …, 2000 - Wiley Online Library
… DNA was extracted from frozen DMSO-preserved buffy coat or PBMNC preparations by
using an extraction kit (QIAamp, QIAGEN, Santa Clarita, CA). Alternatively, RNA was extracted …

What do we know about TV in the digital age?

JB Ford - Journal of Advertising Research, 2019 - journalofadvertisingresearch.com
… in DVR Time: The Shelf Life of Recorded Television Commercials in Drama, Reality, and
Sports Programs” (please see page 73), Bob Kent (University of Delaware) as well as Buffy N. …

A 32-bp deletion within the CCR5 locus protects against transmission of parenterally acquired human immunodeficiency virus but does not affect progression to AIDS …

…, EA Operskalski, MP Busch, JW Mosley… - The Journal of …, 1998 - academic.oup.com
… None of the patients homozygous for plasma (stored at 070C) and buffy coat (stored in liquid
… we evaluated 97 transfusion recipients for whom buffy coats were available, of whom 88 (91…

Transfusion transmission of retroviruses: human T‐lymphotropic virus types I and II compared with human immunodeficiency virus type 1

…, MJ Nowicki, CG Hollingsworth, JW Mosley… - …, 1994 - Wiley Online Library
… Cryostabilized peripheral blood leukocytes were stored in liquid nitrogen either as buffy
coats or ficoll-hypaque-separated mononuclear cells. PCR testing under code was in one or …