There is incessant demand for ‘proof’ of return on investment (ROI) for social media spending,
and a significant degree of uncertainty among marketers with respect to allocating effort …

The authors illustrate how a firm can face the challenge of forecasting consumer reaction for
a really-new product. For the case of an electric vehicle, the authors describe how one firm …

In this article we introduce the Internet of Things to the broad managerial community and
explore one of its central tensions: convenience vs. privacy and secrecy. We clarify the ways in …

The authors assume consumers maximize value subject to a constraint on their time. The
value of positive information is the increase in the expected utility of the consideration set; the …

One of the primary e-commerce challenges on the World Wide Web is when users experience
intolerably long waits for a website's homepage to load. Zona Research, Inc. estimates …

There is strong management interest in the use of multimedia stimuli to gather data with
which to forecast consumer response to really new products. These vivid methods have high …

This paper delineates the main characteristics of the evolution of the organization as a social
business in response to the socially networked marketplace. We advance the notion that …

Individual consumers have quickly embraced the practice of using a variety of channels
through which to make their purchases, as 65–70% of them are multichannel shoppers. Indeed, …

The reputation system, or Feedback Forum as it is called on eBay, is considered the most
critical element for success in online auctions. Previous studies have examined only “…

The authors extend previous models for premarket forecasting of new durable consumer
goods by including parameters that reflect consumers’ categorization and consideration …