[CITATION][C] How More Precise Magazine Inputs Can Improve Media Mix Modeling: The Impact of More Balanced Metrics on ROI
…, J Soukhareva, J Vogel, B Ware - Journal of …, 2010 - journalofadvertisingresearch.com
BACKgROUNd In the new media (and economic) landscape, marketers are challenging
magazines to prove their value and demonstrate their specific role in driving sales. Upon closer …
magazines to prove their value and demonstrate their specific role in driving sales. Upon closer …
Commentary How More Precise Magazine Inputs Can Improve Media Mix Modeling
JAM COllINs, D DIxON - Journal of …, 2010 - journalofadvertisingresearch.com
BACKgROUNd In the new media (and economic) landscape, marketers are challenging
magazines to prove their value and demonstrate their specific role in driving sales. Upon closer …
magazines to prove their value and demonstrate their specific role in driving sales. Upon closer …
[PDF][PDF] Loss of ancestral function in duckweed roots is accompanied by progressive anatomical reduction and a re-distribution of nutrient transporters
Organ loss occurs frequently during plant and animal evolution. Sometimes, non-functional
organs are retained through evolution. Vestigial organs are defined as genetically …
organs are retained through evolution. Vestigial organs are defined as genetically …
[BOOK][B] Consumer responses in sales to multiple media advertising exposures–The impact of synergy based on a study of Project Apollo single source data
L Wood - 2010 - search.proquest.com
The primary focus of this dissertation is to answer the question: how does exposure to
advertising affect purchasing behavior, and in particular, how does synergy resulting from …
advertising affect purchasing behavior, and in particular, how does synergy resulting from …
Duckweed roots are dispensable and are on a trajectory toward vestigiality
Duckweeds are morphologically simplified, free floating aquatic monocots comprising both
rooted and rootless genera. This has led to the idea that roots in these species may be …
rooted and rootless genera. This has led to the idea that roots in these species may be …
[PDF][PDF] The magazine maximizer: A model for leveraging magazine engagement dynamics
J Bahary, S Worldwide, B Calder, E Malthouse - 2007 - asiarchive.com
This research examines the impact of media engagement and experiences on advertising
effectiveness, using four different magazines and five different advertisements. We confirm the …
effectiveness, using four different magazines and five different advertisements. We confirm the …
[BOOK][B] Hardcore, punk, and other junk: Aggressive sounds in contemporary music
E Ware, S Ahern, M Elovaara, M Erbe, N Varas-Diaz… - 2014 - books.google.com
… heavy metal scene in Puerto Rico (by Nelson Varas-Diaz and Eliut Rivera-Segarra) to an
analysis of Sid Vicious’s vicious cover of Frank Sinatra’s “My Way” (by Evan Ware). Race and …
analysis of Sid Vicious’s vicious cover of Frank Sinatra’s “My Way” (by Evan Ware). Race and …
[PDF][PDF] Designing 21st Century Standard Ware: The Cultural Heritage of Leach and the Potential Applications of Digital Technologies
MJ Tyas - 2015 - ualresearchonline.arts.ac.uk
… of the iconic Leach Standard Ware and the contemporary production … visual lineages of
Standard Ware and Leach Tableware to … of new 21st century Standard Ware: a range of 9 forms, …
Standard Ware and Leach Tableware to … of new 21st century Standard Ware: a range of 9 forms, …
[PDF][PDF] In Studio: The Words and Music of Britta Johnson
T Sheridan - 2023 - source.sheridancollege.ca
… It’s always a fierce honour to collaborate with Britta. Our relationship began years ago, and
… programme of Britta’s work, both established and in-progress, in what we’re calling In Studio. …
… programme of Britta’s work, both established and in-progress, in what we’re calling In Studio. …
[CITATION][C] Magazine reader involvement improves ROI
BC Ware - Esomar/ARF WAM (World Audience Measurement) …, 2003