▪ Abstract Package size, plate shape, lighting, socializing, and variety are only a few of the
environmental factors that can influence the consumption volume of food far more than most …

Objective: Using self‐refilling soup bowls, this study examined whether visual cues related to
portion size can influence intake volume without altering either estimated intake or satiation…

How aware are people of food-related decisions they make and how the environment
influences these decisions? Study 1 shows that 139 people underestimated the number of food-…

In this era of increasing obesity and increasing threats of legislation and regulation of food
marketing practices, regulatory agencies have pointedly asked how “low-fat” nutrition claims …

Are monetary savings the only explanation for consumer response to a sales promotion? If
not, how do the different consumer benefits of a sales promotion influence its effectiveness? …

The way a choice is presented influences what a decision-maker chooses. This paper outlines
the tools available to choice architects, that is anyone who present people with choices. …

OBJECTIVE: It is often believed that people overeat the foods they like. We investigated whether
environmental cues such as packaging and container size are so powerful that they can …

Packaging influences usage behavior long after it has influenced purchase. Managers of
consumer packaged goods and public policy officials have, therefore, questioned whether a …

… “Brian Wansink has a sack full of tips to keep the pounds from … "Brian Wansink is best known
as a ‘food psychologist’—the … Brian Wansink exposes the hidden psychology of eating, and …

Since it was first published more than twenty-five years ago, Asking Questions has become
a classic guide for designing questionnaires3⁄ 4the most widely used method for collecting …