User profiles for Biswajita Parida

Biswajit Parida

- Verified email at gcekbpatna.ac.in - Cited by 194

Biswajita Parida

- Verified email at dms.iitd.ac.in - Cited by 54

The role of augmented reality in redefining e-tailing: A review and research agenda

P Jayaswal, B Parida - Journal of Business Research, 2023 - Elsevier
Augmented reality (AR) is gaining acceptance in the electronic retailing (e-tailing) industry
as it enhances the online shopping experience by offering immersive product information. …

Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach

P Jayaswal, B Parida - European Journal of Marketing, 2023 - emerald.com
Purpose Augmented reality (AR) has emerged as a new interactive technology, swiftly
transforming the field of marketing. Driven by its rapid uptake in marketing practices, academic …

Design and development of fixture and force measuring system for friction stir welding process using strain gauges

B Parida, SD Vishwakarma, S Pal - Journal of Mechanical Science and …, 2015 - Springer
We developed a clamping system and an instrumented setup for a vertical milling machine
for friction stir welding (FSW) operations and measuring the process forces. Taking into …

Comparative evaluation for studying the parametric influences on quality of electrode using Taguchi method coupled with MOORA, DFA, and TOPSIS method for …

…, D Patnaik, A Barua, S Jeet, B Parida… - Recent Advances in …, 2020 - Springer
The selection of optimal parameters of electrochemical machining (ECM) processes plays a
noteworthy part in optimizing the measures of process parameters. Hence, evaluation of …

Determinants of conflict in channel relationships: a meta-analytic review

D Sharma, B Parida - Journal of Business & Industrial Marketing, 2018 - emerald.com
Purpose The advent of the internet, digitization and e-commerce has changed the definition
of business territory, re-invented direct selling, eradicated middle men and brought the …

Comparative mechanical characterization of M30 concrete grade by fractional replacement of portland pozzolana cement with industrial waste using CoCoSo and …

DK Bagal, B Naik, B Parida, A Barua… - IOP conference …, 2020 - iopscience.iop.org
Since last few years, marble has been deliberated as some of the utmost significant
embellished constructing resources. Marble Powder (MP) and Fly Ash (FA) are nearly those …

Roadblock Advertising In the Digital Context: Does Paying to Limit Competing Messages Pay Off?

B Parida, CR Taylor - Journal of …, 2022 - journalofadvertisingresearch.com
Roadblock advertising involves limiting or blocking access to competing advertisements for
a period of time and can be a useful option in the face of media fragmentation. This study …

[PDF][PDF] Multi-objective optimization of welding parameters in GMAW for stainless steel and low carbon steel using hybrid RSM-TOPSIS-GA-SA approach

S Jeet, A Barua, B Parida, BB Sahoo… - Int J Tech Innov Mod …, 2018 - researchgate.net
Most of the failures are arisen on the welded elements due to the setting of inappropriate
welding parameters. The forte of welded joints in GMAW depends on numerous input process …

Optimization of friction stir welding process parameters using soft computing techniques

NF Alkayem, B Parida, S Pal - Soft Computing, 2017 - Springer
In welding processes, desired weld quality is highly dependent on the selection of optimal
process conditions. In this work, the influence of input parameters of friction stir welding …

Mechanical characterization of hybrid polymer SiC nano composite using hybrid RSM-MOORA-whale optimization algorithm

DK Bagal, B Parida, A Barua, B Naik… - IOP conference …, 2020 - iopscience.iop.org
Colossal materials do not provide a wide range of applications due to their mechanical
property limitations. Fiber reinforced polymer composites are now considered as an important …