This research confirms empirical patterns about in-store behaviors based on a large
number of shops and store visits, specifically 654,000 transactions in 40 supermarkets, …

This paper compares the buying behaviours of older and younger consumers of older and
newer brands in grocery retailing. We analysed 88,000 purchases of 60 brands from six …

This paper aims to empirically establish the effectiveness of a supermarket layout with a
middle aisle splitting all other aisles, compared to a ‘traditional’ layout (without a middle aisle). …

Children influence up to a fifth of all household purchase decisions, yet little is known about
how this influence is brought to bear. This research looks at the primary householder …

The ability to track shoppers as they move through retail environments using signals emitted
by their communication devices kindles the interest of practitioners and researchers. This …

Significance of the research paper Time is one of the resources shoppers bring to a store (along
with money). Enabling shoppers to complete their grocery shopping more efficiently, …

Much research focuses on the “power” side of “pester power”, with the assumption being
that all requests are unwanted. Focusing on children aged under approximately 14 years old, …

Outdoor advertising is criticized for its lack of verified reach, and the few existing measurement
techniques have not been validated. The use of Bluetooth logging has been applied …

Double jeopardy is one of the most important empirical patterns of consumer brand purchase
behaviour. It asserts that large brands benefit from having more consumers who are also …

Oil palm in Papua New Guinea (PNG) is grown by both smallholders and plantations under
what is known as a Nucleus Estate/Smallholder model, which together account for more than …