Advertising and promotion leverage on arts sponsorship effectiveness

PG Quester, B Thompson - Journal of …, 2001 - journalofadvertisingresearch.com
Using an experimental approach, the returns achieved by three sponsors of the 1998 Adelaide
Festival of the Arts are examined. Using a before-and-after design with a control group, a …

Use of a digital delirium pathway and quality improvement to improve delirium detection in the emergency department and outcomes in an acute hospital

E Vardy, N Collins, U Grover, R Thompson… - Age and …, 2020 - academic.oup.com
Background delirium is a common condition associated with hospital admission. Detection
and diagnosis is important to identify the underlying precipitating cause and implement …

[PDF][PDF] Sponsorship as a bilateral relationship: The benefits of applying relationship marketing principles in the sponsorship exchange

BJ Thompson - Asia Pacific Journal of Arts and Cultural Management, 2005 - Citeseer
… Biography Beverley Thompson's academic background is in Economics and Marketing,
with previous experience in the pharmaceutical and marketing research industries. She has …

Evaluating sponsorship effectiveness: the Adelaide Festival of the Arts

B Thompson, P Quester - 2000 - digital.library.adelaide.edu.au
Using a quasi-experiment, the authors examined the returns achieved by three sponsors of
the 1998 Adelaide Festival of the Arts. Using a Before-and-After design, a mail survey …

Visual arts marketing: The brand equity challenge facing galleries

N Stegemann, B Thompson - International Business & …, 2005 - clutejournals.com
This article addresses the challenges facing art galleries in the Sydney metropolitan area with
regards to maximising their brand equity. It takes a case study approach, and investigates …

[PDF][PDF] Sponsorship as a business exchange: an application of relationships and networks in the performing arts

BJ Thompson, N Stegemann… - Proceedings of the …, 2006 - researchgate.net
This paper examines the concept of a sponsorship relationship between artistic and corporate
partners in the performing arts. While sponsorship may have originally consisted of a …

[PDF][PDF] Sponsorship as a form of fundraising in the arts: a bilateral perspective involving relationship marketing

BJ Thompson - Papers and Proceedings of the 8th AIMAC …, 2005 - neumann.hec.ca
Beverley J. Thompson, Beverley Thompson's academic background is in Economics and
Marketing, with previous experience in the pharmaceutical and marketing research industries. …

Acute myocardial infarction complicated by ventricular standstill terminated by thrombolysis and transcutaneous pacing

N Castle, C Porter, B Thompson - Resuscitation, 2007 - Elsevier
Although the overall need for emergency pacing following AMI has reduced with the wide
spread use of thrombolysis the availability of transcutaneous pacing offers an emergency non-…

[PDF][PDF] An investigation of the effects of chlorine treatment on the cake baking properties of Triticale flour

BN Thompson - 1971 - mspace.lib.umanitoba.ca
Pertinent physica-ì-and chemical properties of Triticale fIour, treated with chlorine gas at five
levels, t. 2, 0.3, D. 4, 0, 5 and 0, 6 nI/g flouro were measured and compared to unchl-…