User profiles for Ben Marder
 | Ben MarderUniversity of Edinburgh Verified email at ed.ac.uk Cited by 2497 |
A comparison of social media marketing between B2B, B2C and mixed business models
This paper explores the implicit assumption in the growing body of literature that social
media usage is fundamentally different in business-to-business (B2B) companies than in the …
media usage is fundamentally different in business-to-business (B2B) companies than in the …
'Snap happy'brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram
J Colliander, B Marder - Computers in Human Behavior, 2018 - Elsevier
This study examines the effects of a company publishing photos of their products using either
(a) snapshot aesthetics, where pictures portray average situations and appear as if though …
(a) snapshot aesthetics, where pictures portray average situations and appear as if though …
Every post you make, every pic you take, I'll be watching you: Behind social spheres on Facebook
The problem of conflicting social spheres occurs when communications are simultaneously
visible to multiple audiences within a social network, as commonly occurs on social network …
visible to multiple audiences within a social network, as commonly occurs on social network …
'What lies behind the filter?'Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being
Augmented reality (AR) filters are a popular social media feature affording users a variety of
visual effects. Despite their widespread use, no research to date has examined either ‘why’ …
visual effects. Despite their widespread use, no research to date has examined either ‘why’ …
The extended 'chilling'effect of Facebook: The cold reality of ubiquitous social networking
Prior research has established the phenomenon of the ‘Chilling Effect’ where people constrain
the self they present online due to peer-to-peer surveillance on Social Network Sites (SNS…
the self they present online due to peer-to-peer surveillance on Social Network Sites (SNS…
Augmented self-The effects of virtual face augmentation on consumers' self-concept
Augmented reality mirrors are popular marketing tools that allow virtual try-on of products,
such as makeup. We study how such sensory experiences affect consumer perception of the …
such as makeup. We study how such sensory experiences affect consumer perception of the …
Hashtags: Motivational drivers, their use, and differences between influencers and followers
Hashtags have become a ubiquitous and seminal feature of social media; however, a
comprehensive understanding of what motivates and predicts their use is yet to be addressed. To …
comprehensive understanding of what motivates and predicts their use is yet to be addressed. To …
Digital crowding: Privacy, self-disclosure, and technology
In this chapter, we introduce and develop the concept of “digital crowding.” Traditionally,
crowding has been conceptualized as excessive social contact or insufficient personal space (…
crowding has been conceptualized as excessive social contact or insufficient personal space (…
Strength matters: Self-presentation to the strongest audience rather than lowest common denominator when faced with multiple audiences in social network sites
On social network sites (eg Facebook), individuals self-present to multiple audiences
simultaneously 24 ha day. Prior research has inferred this results in a lowest common denominator …
simultaneously 24 ha day. Prior research has inferred this results in a lowest common denominator …
[HTML][HTML] To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry
Generative AI technology is evoking both excitement and fear about its potential impact
across a host of industries including advertising where it is expected to have a significant …
across a host of industries including advertising where it is expected to have a significant …
