Set in an industrial product distribution channel, the authors investigate the relationship
between: (1) a supplier's power and its use of influence tactics with a distributor, (2) the level of …

The authors empirically tested Underwood, Bond, and Baer’s (2001) social identity–brand
equity (SIBE) model in the context of fans of a university men’s basketball team. Their model …

A high level of adherence to highly active antiretroviral therapy (HAART) is essential to
minimize the risk of treatment failure and HIV disease progression. This cohort study evaluated …

Interfirm communication via the Internet was examined within the plastics industry. A survey
of 1283 respondents from four industry sectors revealed that, although end-user firms have …

This study considers customer characteristics as situational influences on a salesperson'sethical
judgment formation. Specifically, customer gender, income, and propensity to buy were …

Background: In antiretroviral (ARV) therapy, pill burden, dosing frequency, and regimen
complexity adversely affect adherence. We sought to evaluate the effect of regimen simplification …

… Boyle’s article reminds us that most of our emotional ties matter more than intellectual
beliefs… This is welcome since too much of recent research has been (using Boyle’s word) ‘fixated’ …

Internationalization theory states that firms, which attempt to forge exchange relationships
with foreign counterparts, will be most successful with those who appear to be similar to their …

… Boyle investigates the implications of this mode of communication, comparing the behaviour
… and it is on these processors that Boyle focuses because of their central role within the …

The authors demonstrate that ethical judgments can be biased when previous judgments
serve as a point of reference against which a current situation is judged. Scenarios describing …