The amount of information contained in advertising is an important issue to scholars, critics,
and users of advertising. Almost 60 studies have used a procedure introduced in 1977 by …

The teaching environment in business schools has changed dramatically over the last decade.
But the last comprehensive review of the scholarship of teaching was conducted more …

Marketing students are regularly required to participate in group assignments. A frequently
voiced student complaint is that some group members fail to contribute their fair share of work …

… An average figure, such as Abernethy's 68 percent exposure, might be used as a basis for
the FVP model. However, a better approach would be to develop different estimates, based on …

From an extensive literature review, we created a model of client-agency marketing information
sharing, identifying five major failure points that can prevent critical marketing information …

In this paper, we analyze a sample of 745 yellow pages test advertisements to empirically
estimate the influence of purchases of different sizes of yellow pages advertisements on …

… Avery M. Abernethy, PhD, is a professor of marketing at Auburn University. He serves on
several editorial review boards and has published many articles on marketing and public policy. …

In 1996, the National Association of Realtors® (NAR) voluntarily entered a Fair Housing
Agreement with the US Department of Housing and Urban Development (HUD) to increase …

Although it is generally accepted that television program ratings are greater than the audience's
exposure to the advertising, the key issue is the actual size of the difference. A review of …

Author cooperation is almost always needed when attempting to replicate important advertising
research because critical study details are often omitted from articles due to the value of …