User profiles for Avery M. Abernethy
Avery AbernethyProfessor of Marketing, Auburn University Verified email at auburn.edu Cited by 1881 |
The information content of advertising: A meta-analysis
AM Abernethy, GR Franke - Journal of advertising, 1996 - Taylor & Francis
The amount of information contained in advertising is an important issue to scholars, critics,
and users of advertising. Almost 60 studies have used a procedure introduced in 1977 by …
and users of advertising. Almost 60 studies have used a procedure introduced in 1977 by …
Advertising information: services versus products
AM Abernethy, DD Butler - Journal of Retailing, 1992 - search.proquest.com
Services account for over half of all personal consumption expenditures in the US, but critical
differences between services and products could alter advertising strategy and tactics. The …
differences between services and products could alter advertising strategy and tactics. The …
Television exposure: Programs vs. advertising
AM Abernethy - Current Issues and Research in Advertising, 1991 - Taylor & Francis
Although it is generally accepted that television program ratings are greater than the audience's
exposure to the advertising, the key issue is the actual size of the difference. A review of …
exposure to the advertising, the key issue is the actual size of the difference. A review of …
You are fired! A method to control and sanction free riding in group assignments
AM Abernethy, WL Lett III - Marketing Education Review, 2005 - Taylor & Francis
Marketing students are regularly required to participate in group assignments. A frequently
voiced student complaint is that some group members fail to contribute their fair share of work …
voiced student complaint is that some group members fail to contribute their fair share of work …
Differences between advertising and program exposure for car radio listening.
AM Abernethy - Journal of Advertising Research, 1991 - psycnet.apa.org
101 Ss (aged 19–24 yrs) who had access to a car with a working radio completed a
questionnaire measuring the presence of push-button station selectors and the percentage of car …
questionnaire measuring the presence of push-button station selectors and the percentage of car …
Advertising regulation's effect upon demand for cigarettes
AM Abernethy, JE Teel - Journal of Advertising, 1986 - Taylor & Francis
Additional advertising regulation is being proposed for both tobacco and alcoholic beverage
products. The possible outcome of these proposed regulations is examined based on the …
products. The possible outcome of these proposed regulations is examined based on the …
The information content of newspaper advertising
AM Abernethy - Journal of Current Issues & Research in …, 1992 - Taylor & Francis
Although newspaper advertising revenues exceed that of television and magazines, there has
yet to be a study of the information content of newspaper advertising. This paper assesses …
yet to be a study of the information content of newspaper advertising. This paper assesses …
FTC regulatory activity and the information content of advertising
AM Abernethy, GR Franke - Journal of Public Policy & …, 1998 - journals.sagepub.com
Meta-analysis of studies examining more than 66,000 US advertisements indicates that
advertisements contained significantly fewer objective information claims during a period of strict …
advertisements contained significantly fewer objective information claims during a period of strict …
Promoting customer contact people: a key difference inservice and product advertising
AM Abernethy, DD Butler - Journal of Services Marketing, 1993 - emerald.com
Employs content analysis of advertisements for both products andservices in 13 major
newspapers. Seeks to understand how advertisinginformation on service providers is integrated …
newspapers. Seeks to understand how advertisinginformation on service providers is integrated …
A decade of scholarship in marketing education
AM Abernethy, D Padgett - Journal of Marketing Education, 2011 - journals.sagepub.com
The teaching environment in business schools has changed dramatically over the last decade.
But the last comprehensive review of the scholarship of teaching was conducted more …
But the last comprehensive review of the scholarship of teaching was conducted more …