The amount of information contained in advertising is an important issue to scholars, critics,
and users of advertising. Almost 60 studies have used a procedure introduced in 1977 by …

Services account for over half of all personal consumption expenditures in the US, but critical
differences between services and products could alter advertising strategy and tactics. The …

Although it is generally accepted that television program ratings are greater than the audience's
exposure to the advertising, the key issue is the actual size of the difference. A review of …

Following the development of computer models for estimating frequency distributions, media
planners have searched for a simple method of utilizing distributional information in media …

Marketing students are regularly required to participate in group assignments. A frequently
voiced student complaint is that some group members fail to contribute their fair share of work …

101 Ss (aged 19–24 yrs) who had access to a car with a working radio completed a
questionnaire measuring the presence of push-button station selectors and the percentage of car …

Additional advertising regulation is being proposed for both tobacco and alcoholic beverage
products. The possible outcome of these proposed regulations is examined based on the …

From an extensive literature review, we created a model of client-agency marketing information
sharing, identifying five major failure points that can prevent critical marketing information …

Although newspaper advertising revenues exceed that of television and magazines, there has
yet to be a study of the information content of newspaper advertising. This paper assesses …

Meta-analysis of studies examining more than 66,000 US advertisements indicates that
advertisements contained significantly fewer objective information claims during a period of strict …