In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects
of international website design, honing in on three objectives:* First, to present a review …

By proposing a conceptual outline for a general model that explains the internationalization–performance
link, we test the moderating effects of organizational learning on the …

China is rapidly becoming an important market for consumer goods, but relatively little is known
about variations in consumer shopping patterns in different regions of China. We employ …

The importance of country-of-origin as a cue in consumer choice behavior is well established
in the international business literature. However, little research has been done in …

This research is an empirical study of the relationship between organization culture, as
perceived by employees, and the work‐environment‐related learning transfer factors in …

According to the recent 2000 US Census, the ethnic population in America reached almost
80 million people. However, there is limited research to show how ethnic consumers seek …

Purpose Knowledge creation has received substantial attention by researchers, ever since
the Socialization Externalization Combination Internalization (SECI) process was introduced. …

This research focuses on the popular measure of ethnocentrism, CETSCALE and attempts
to validate the multi-item scale in China, India, and Taiwan. LISREL is utilized to test the …

The notion of “marketing strategy” has the potential to serve as an organizing or synthesizing
theme to understand all of marketing thought. Here, we offer an overview of the current …

The US Hispanic online market consists of the most affluent and educated members of the
US Hispanic population. The segment is large, increasing in size, and its members prefer …