User profiles for Anthony Grimes

Anthony Grimes

Senior Lecturer in Marketing
Verified email at sheffield.ac.uk
Cited by 835

Tunable nanowrinkles on shape memory polymer sheets

CC Fu, A Grimes, M Long, CGL Ferri, BD Rich… - Advanced …, 2009 - escholarship.org
(Figure Presented) Controllable biaxial and uniaxial nanowrinkles (see figure) are fabricated
by a simple two-step approach - metal deposition and subsequent heating - based on …

Shrinky-Dink microfluidics: rapid generation of deep and rounded patterns

A Grimes, DN Breslauer, M Long, J Pegan, LP Lee… - Lab on a Chip, 2008 - pubs.rsc.org
We present a rapid and non-photolithographic approach to microfluidic pattern generation by
leveraging the inherent shrinkage properties of biaxially oriented polystyrene thermoplastic …

Shrinky-Dink microfluidics: 3D polystyrene chips

CS Chen, DN Breslauer, JI Luna, A Grimes, W Chin… - Lab on a Chip, 2008 - pubs.rsc.org
We present a novel approach for the ultra-rapid direct patterning of complex three-dimensional,
stacked polystyrene (PS) microfluidic chips. By leveraging the inherent shrinkage …

Exploring the relationships between colour and international branding: a cross cultural comparison of the UK and Taiwan

A Grimes, I Doole - Journal of Marketing Management, 1998 - Taylor & Francis
Non-verbal cues have taken on an increasingly prominent role in international brand strategy
as companies strive to reach consumers on a deeper psychological level. This paper …

Service robots in long-term care: a consumer-centric view

E Kipnis, F McLeay, A Grimes… - Journal of Service …, 2022 - journals.sagepub.com
Service robots with advanced intelligence capabilities can potentially transform servicescapes.
However, limited attention has been given to how consumers experiencing vulnerabilities…

Memory enhances the mere exposure effect

T Stafford, A Grimes - Psychology & Marketing, 2012 - Wiley Online Library
The fact of having already encountered something encourages future preference, a
phenomenon known as the mere exposure effect (MEE). There is a widely accepted view that …

Researching mere exposure effects to advertising-theoretical foundations and methodological implications

A Grimes, PJ Kitchen - International Journal of Market …, 2007 - journals.sagepub.com
Given the increasing proliferation of communications' clutter', and the fact that consumers
are often involved in tasks that occupy attention and limit communication processing (MacInnis …

How claim specificity can improve claim credibility in Green Advertising: Measures that can boost outcomes from environmental product claims

B Ganz, A Grimes - Journal of Advertising …, 2018 - journalofadvertisingresearch.com
This study establishes claim specificity as a conceptually distinct message characteristic
and a robust antecedent of claim credibility. The relationship between the specificity and the …

Meeting the on‐line needs of disabled tourists: an assessment of UK‐based hotel websites

R Williams, R Rattray, A Grimes - International Journal of …, 2006 - Wiley Online Library
The easy exchange of rich information between often geographically dispersed parties is an
important precursor of successful tourism transactions. Internet‐based technologies, in …

A typology of consumers based on money attitudes after major recession

DP Hampson, A Grimes, E Banister… - Journal of Business …, 2018 - Elsevier
Since the Great Recession, not all US consumers have felt the financial benefits of the
sustained period of macroeconomic expansion. While some research demonstrates renewed …