This study used both qualitative and quantitative data to test hypotheses related to consumers’
motivations to engage in impulse buying. A grounded theory approach was used to …

Corporations spend millions of dollars a year creating and maintaining corporate websites,
yet many of these sites fail to reach the organization's goals [Freemantle D. The psychology …

Develops a summary construct, relationship strength, composed of interfirm trust, relationship
commitment, and relationalism and supports the role of relationship strength in achieving …

Physician service encounters are different as they involve (1) one-on-one interactions, (2)
frequent encounters with the same physician, (3) intimate exchanges, (4) substantial variability …

Small businesses represent the lifeblood of the economy. Variations in the innovativeness
of these firms may help explain why some succeed, but many fail [Frambach, RT (1993). An …

The global financial crisis hit nearly every country in the world, devastating their economies,
decimating the financial resources of their companies and citizens, and nearly collapsing …

A major premise in managing channel relationships is encouraging cooperation to achieve
the aims of the relational partners. This often requires a balancing act between utilization of …

As businesses move toward long-term cooperative relationships, they face increasing needs
to coordinate, especially with respect to the adoption of innovative technologies. Since …

Distinct difference between professional services and other types of service may increase
customer reliance on social aspects of the relationship as a means to increase satisfaction …

Local and regional entertainers typically perform without a star performer or national
recognition. These performers are often an incidental backdrop for the festivities. Is audience …