Background Approximately one-half of American adults exhibit low health literacy and thus
struggle to find and use health information. Low health literacy is associated with negative …

Gay and lesbian consumers increasingly are recognized as a lucrative target market.
Advertisements more frequently incorporate images of gay and lesbian people; however, more …

The rise of the body acceptance movement among consumers has led several brands and
media outlets to feature models with diverse body shapes and sizes. However, little research …

Studies examining the persuasive effects of guilt appeals have yielded mixed results. The
current study hypothesizes that source motive (profit versus not for profit) is a key moderating …

Marketers frequently use advertisements featuring thin models to promote the goal of self‐improvement
to consumers. However, many of these appeals lead to detrimental effects on the …

Calls for progress in health literacy argue that efforts across society are promising for increasing
capacities at a broader level. However, it is unknown how the general public perceives …

The purpose of this study was twofold: Assess health literacy among college students using
an accepted assessment tool (the Newest Vital Sign, NVS) and utilize different methods of …

This study aimed to explore perceived barriers to using health insurance and identify discriminant
factors between health insurance information seekers and non-seekers. A total of 615 …

Advertisements frequently feature models that are considered “ultra-thin.” Modern developments
in technology and image production have created ways to make models appear even …

In-game advertising (IGA) is a unique opportunity for advertisers to creatively interact with
engaged consumers. As there continues to be tremendous growth in the gaming industry, …