Radical innovations are engines of economic growth and the focus of much academic and
practitioner interest, yet some fundamental questions remain unanswered. The authors use …

What is the relationship between innovation and firm value? Does the type of innovation
make a difference? To answer these questions, the authors examine how breakthrough and …

Corporate acquisitions are strategic actions that loom large in the minds of many senior
managers. Despite decades of study, little systematic research exists on a central question: Why …

This study tested in the context of branded products a set of hypotheses derived from theory
in political science concerning negative advertising messages: those that unfavorably …

… Alina B. Sorescu is a doctoral candidate in the marketing department at the University of
Houston. She holds a Master of Statistics from the University of Florida. Her research interests …

… We present details on portfolio construction in Appendix B. … To account for the effects of
Event B1, we invest one dollar in Stock B at the beginning of Month 3. The portfolio now contains …

How does ChatGPT, and other forms of Generative Artificial Intelligence (GenAI) affect the
way we have been conducting—and evaluating—academic research, teaching, and business …

The interplay between innovation and the stock market has been extensively studied by
scholars across all business disciplines. However, one phenomenon remains understudied: the …

A retail business model articulates how a retailer creates value for its customers and
appropriates value from the markets. Innovations in business models are increasingly critical for …

… Specifically, few papers take into account the extent to which investors had formed some
expectations about the occurrence of the event (Warren and Sorescu 2016a). Yet we can only …