The hidden factors behind sponsorship and image transfer: Considerations for bilateral image transfer among sponsors and events
G Prendergast, A Paliwal… - Journal of …, 2016 - journalofadvertisingresearch.com
Continuing our series inviting leading academics and practitioners to offer commentaries on
important challenges facing the advertising business, Gerard Prendergast and Marc …
important challenges facing the advertising business, Gerard Prendergast and Marc …
Trust in online recommendations: An evolutionary psychology perspective
G Prendergast, A Paliwal, KKF Chan - International Journal of …, 2018 - Taylor & Francis
Electronic word-of-mouth (eWOM) is playing an increasingly important role in influencing
consumer behavior, and it represents another opportunity for marketers to build support for …
consumer behavior, and it represents another opportunity for marketers to build support for …
[PDF][PDF] Extending associative network theory: the role of affect in the bi-directional image transfer process
A Paliwal - 2014 - scholars.hkbu.edu.hk
Marketers make extensive use of sponsorship as an instrument to build and enhance corporate
image, with global sponsorship spending exceeding USD50 billion in 2012 (IEG, 2013). …
image, with global sponsorship spending exceeding USD50 billion in 2012 (IEG, 2013). …
[CITATION][C] The hidden factors behind sponsorship and image transfer
G Prendergast, A Paliwal… - Journal of Advertising …, 2016 - dialnet.unirioja.es
… Autores: Gerard Prendergast, Aishwarya Paliwal, Marc Mazodier …
Observing the millimeter Universe with the NIKA2 camera
…, V Capalbo, F De Luca, G Gianfagna, A Paliwal - epj-conferences.org
The" mm Universe@ NIKA2" Conference Conference Conference is organised organised
organised by the Department Department Department of Physics at Sapienza University …
organised by the Department Department Department of Physics at Sapienza University …
The Three Hundred–NIKA2 Sunyaev–Zeldovich Large Program twin samples: Synthetic clusters to support real observations
The simulation database of The Three Hundred Project has been used to pick synthetic
clusters of galaxies with properties close to the observational targets of the NIKA2 camera …
clusters of galaxies with properties close to the observational targets of the NIKA2 camera …
[CITATION][C] As private hospitals charge lakhs for PPE kits, masks, Covid patients take loans to pay huge bills
A Paliwal - India Today, 2020
[CITATION][C] Affect as the central mechanism of image transfer: association alone is not enough
A Paliwal, GP Prendergast - 2014 - NY Curran Associates 2015
[CITATION][C] At-23.9%, India's first-quarter GDP data worst in history: A look at past numbers
A Paliwal - India Today, 2020