This book will shock you. "Consumer Kids" shows how, more than ever before, and perhaps
more than anywhere else in the world, our children are being tracked and targeted by big …

This article explores the way in which advertising builds brand relationships. Behavioral
research by Watzlawick, Bavelas, and Jackson (1967) suggests it is the emotional not the …

… Agnes Nairn is Affiliate Professor of Marketing at EM‐Lyon in France and Visiting
Professor of … Agnes Nairn is the corresponding author and can be contacted at: Nairn@em‐lyon.com …

Gambling is a common activity amongst young adults in the UK, and was a behavior of
interest during the early mitigation against COVID-19 (first lockdown). The Avon Longitudinal …

The debate surrounding the ethics of advertising to children generally centres on the age at
which children have developed sufficient cognitive resources both to understand the …

This article proposes an expanded conceptualization of materialism that grounds materialism
in research on the self. The article stresses the functions of materialistic goal pursuit, the …

Materialism has a generally held connotation that is associated with character deficiencies,
self-centeredness, and unhappiness, and most extant research views materialism as having …

This article is about affective advertising, defined as that which works more on our emotions
and feelings than on our knowledge and beliefs. This sort of advertising can be processed …

Although this evidence suggests viewer involvement with TV advertising is low, brand
managers have reason to be optimistic. Binet and Field’s recent analysis of more than 1,000 …

This article explores the ways that French teenage girls use fashion discourse to construct
their evolving identity from their recently left childhood to their future as fully grown women. …